Tunheim Blog - Insights From Team Tunheim

The Power of Microinfluencers in Healthcare

Check in each Friday afternoon for a roundup of the week's most interesting digital campaigns and stories as selected by rotating members of Team Tunheim. The Power of Microinfluencers in Healthcare As social algorithms have changed, having millions of followers…

Sarah HindeOctober 18, 2019

Crisis Communications + Issues Management

How to Survive a Twitter Mob

How to survive a Twitter mob Sparking countless articles, broadcasts, and lawsuits, the college admissions scandal has confirmed suspicions many have harbored for years about higher education. The widespread outrage is mixed with amusement and irritation, but certainly not shock.…

TunheimApril 11, 2019

Rethinking

The Gillette Ad and Social Media Discussion — Why it’s Important

The Gillette ad and social media discussion — why it’s important Gillette launched a two minute ad Monday that has been creating waves on social media all week long. Titled “We Believe: The Best Men Can Be”, the ad shows…

TunheimJanuary 23, 2019

Rethinking

Thriving in Recession

Proven Strategies to Grow While the Competition Withers In early December, JPMorgan CEO Jamie Dimon said he does not view recession as “a bad thing.” Dimon said, “It’s bad for America, it’s bad for people who are unemployed but it’s…

Pat MilanJanuary 4, 2019

Rethinking

Not Your Grandfather’s Workforce: Generation Z and the Side Hustle

They are more tech savvy than millennials. They are more liberal than you were at their age. They don’t know high school without Instagram and have never been on MySpace. They crave authenticity and can see right through you when…

TunheimNovember 30, 2018

Podcast: Rethinking

Podcast: Rethinking Marketing in China During the Trade War

5 takeaways for business as the China US trade war deepens The US trade war with China is causing many global businesses to rethink their approach to the world's largest market. We discuss California winemakers who are boldly moving ahead…

Pat MilanNovember 9, 2018

Podcast: Rethinking Public Affairs

Podcast: What the 2018 elections mean for Minnesota business

Now that voters have acted, the next mystery is to figure out how these changes will translate into policies that impact business, foundations and nonprofits. Tunheim’s political and policy watchers gather the morning after the biggest midterm election in decades…

Pat MilanNovember 6, 2018

Brand Positioning Management Consulting Podcast: Rethinking Public Affairs

Podcast: 2 Key Things Every US Brand Should Consider Under the New USMCA Trade Deal

The Wall Street Journal is dominated by headlines pointing to looming impacts from the US trade wars with the rest of the world. The market is in whiplash mode, manufacturers are signaling difficult days ahead and President Trump is attacking…

Pat MilanOctober 24, 2018

Health Care Podcast: Rethinking Public Affairs

Podcast: Rethinking Health Care Through Disruption

Food, entertainment, transportation and travel have all become increasingly customer-centric as digital and social technology disrupt industries. Now, the man who arguably created the early model of consumer-centric brand champions in the food industry is turning his focus toward healthcare.…

Pat MilanOctober 9, 2018

A Proven Framework for Brands That Need Breakthrough Ideas Now

When the Most Digital Generation Goes Analog, Brands Need Research

One Brand, Two Stories? How to Identify if You Have an Internal-External Messaging Gap

The Power of Microinfluencers in Healthcare

How to Survive a Twitter Mob

The Gillette Ad and Social Media Discussion — Why it’s Important

Thriving in Recession

Not Your Grandfather’s Workforce: Generation Z and the Side Hustle

Podcast: Rethinking Marketing in China During the Trade War

Podcast: What the 2018 elections mean for Minnesota business

Podcast: 2 Key Things Every US Brand Should Consider Under the New USMCA Trade Deal

Podcast: Rethinking Health Care Through Disruption

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