Tunheim Blog - Insights From Team Tunheim

If You’re Running on EOS, Your Communications Partner Should Be Too

Are you familiar with EOS? EOS is Entrepreneurial Operating System, which is a business management framework captured in the book Traction by Gino Wickman. EOS helps organizations gain traction, align around priorities, and achieve growth through a set of practical tools and systems. If the internal leadership team and the organization are running on EOS, it makes sense to…

Liz SheetsMay 14, 2026

Crisis Communications + Issues Management

Crisis Communications for Global Brands: Lessons from 3 Continents

When a crisis strikes, global companies often discover just how local their reputations really are. The same issue can play out very differently in Mexico City, Mumbai, or Minneapolis — shaped by cultural norms, political climates, media dynamics, and public…

Liz SheetsMarch 26, 2026

Digital + Content Strategic Communications

What is GEO? Here is Everything You Need to Know

If you're in a growth position, at some point over the past few months, someone has asked you what your plan is for GEO. Most likely, the person who asked you doesn't actually know what GEO is. Let's say it's…

Paul ThelenMarch 17, 2026

Digital + Content

Why the Content Treadmill Is Exhausting Your Team and Limiting Lead Generation

One of the great elements of having a diverse portfolio of clients is recognizing the emerging trends that impact organizations, regardless of their size, sector, or digital maturity. A doozie I’ve noticed lately is a persistent feeling of busyness. Everyone…

Paul ThelenJanuary 28, 2026

Digital + Content

Don’t React to AI. Teach It.

AI Discoverability: A New Way to Control What AIs Say About You In the new era of conversational computing, your stakeholders' first touchpoint is no longer a search engine, it's an AI. When your investors, customers, policymakers, or future employees…

David EricksonDecember 3, 2025

Brand Positioning

Why Nobody Knows What You Do Anymore: A Story About Fractured Branding

Walk into a hypothetical coffee shop with me. The first thing we see is the window. It advertises the shop as Frankies Farm-to-Cup in hand-lettered script. It's a little smudged in a cute way. Feels earnest. Small batch, local, maybe…

Paul ThelenNovember 13, 2025

Public Relations

Why You Need a Team to Build Your PR Plan (and What Happens When You Don’t)

For many mid-sized businesses, public relations is squeezed between marketing campaigns, product deadlines, and leadership meetings. Someone “owns” it, but only part-time. Stories get told inconsistently. Opportunities come and go. And before long, visibility starts to fade. It’s not that…

Bess EllensonNovember 5, 2025

Change Management Leadership

Navigating the Winds of Change: Leadership Rooted in Values

The world feels especially turbulent right now. Enormous political pressures, economic uncertainty, rapid advances in AI, and ongoing societal shifts around equity and inclusion are putting extraordinary strain on leaders. The stakes are high. The speed of change is relentless.…

Ben HillOctober 29, 2025

Change Management Crisis Communications + Issues Management

How to Thrive in Recession

Your 2026 Budget Plan is Missing One Key Thing It’s the one thing nobody wants to think about: Recession. In October 2025, Moody’s Analytics reported that 22 U.S. states are either in or near recession. Consumer pessimism is climbing. Inflation…

Pat MilanOctober 23, 2025

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