With a passion and work ethic that exceeds expectations, Amy Maloney is a public relations professional with over 20 years experience and a proven record of success in media relations, sales and marketing campaigns along with promotional event planning, brand management, internal communications, change management, and social/digital media campaigns.
Amy’s experience with national media outlets is vast and has resulted in everything from celebrity guest bookings on The View, Live with Regis and Kelly and The Ellen Degeneres Show to high profile stories in the USA Today, InStyle Magazine, People, Seventeen Magazine as well as negotiating cover stories with TV Guide and US Weekly.
She also touts a history of successful grassroots and regional campaigns in the contestant searches for “Pyramid with Donnie Osmond,” “The Bachelor/Bachelorette,” “The REAL Gilligan’s Island” as well as a “Live Huge” Bus Tour that was launched in support of ABC Family’s show “Huge” starring Nikki Blonsky.
She prides herself on the ability to build relationships that create opportunities where none may have existed. This commitment led to one of ABC Family’s most successful network initiatives, a pro-social campaign entitled “Delete Digital Drama” in partnership Seventeen Magazine. She also developed partnerships with “Declare Yourself,” “Girls, Inc” and “Do Something” to help bolster the public relations campaigns for ABC Family’s top rated shows.
In part, Amy credits her success to the diversity of her experience having worked at both the agency and corporate level. Having worked on both sides, she is able to navigate her way into finding unique and innovative ways to approach projects in order to maximize reach and achieve creatively driven results.
Recently, Amy worked for Aveda as their Director of International Communications where she worked to ensure that public relations and communications planning for product launches were creatively consistent across the globe. She developed communications toolkits that provided customizable content and materials to be used by each international market. She also managed the communications leads in market to hold them accountable for effective execution.
She also worked at Target as part of their grocery public relations team in their ongoing efforts to raise awareness of Targets fresh food as well as owned brand products. Additionally, she worked on crafting messaging and social media campaigns for their race teams with both Indy and NASCAR. As part of her role there, she also served on the committee that managed the internal communications strategy for a United Way campaign for employees.
Fun fact: Amy is an avid fan of television but recently decided her couch potato tendencies had to change and she has begun a fitness journey with Beachbody to ensure she lives a long life for her autistic son, who was born later in her life. She is also a foodie at heart and enjoys watching Food Network and making meals that are both delicious and healthy.