Understanding the nuances of marketing to diverse Hispanic audiences is key to engaging these audiences
Tunheim’s “Rethinking Everything” Podcast
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Global brands looking for growth are enthralled with Hispanic audiences. Hispanics represent growth markets in North, Central and South America. But brands cannot just market to “Hispanics.” Mexican Hispanics, Cuban Hispanics, and the full range of Latinos from South American countries are very different. There are not-so-subtle nuances that affect everything from language to culture. Tunheim’s Chief Creative Officer, Patrick Milan, presents the insights of four Hispanic marketing experts from agencies in New York, San Francisco, South Florida and Mexico City. As a group, they are “Rethinking Everything: Hispanic Multicultural Marketing.”
This episode features:
- Host: Patrick Milan, Tunheim (Minneapolis)
- Jane Grant, Pierson Grant (South Florida)
- Horatio Loyo Gris, Dextrera Comunicacion (Mexico City)
- Juan Lezama, Fineman PR (San Francisco)
- Raul Gonzalez, French West Vaughn (New York)
Credit: Univision research on Hispanic Teen Growth
