With holiday shopping in full swing following Black Friday and Cyber Week deals, December is a busy time for our client Mott50, a sun-protective swimwear brand. Mott50’s mission is all about wellness, skincare and sun protection, but they believe fashion doesn’t need to be sacrificed for high-performance swimwear. All the products are meticulously designed to be UPF50+, lightweight, quick-drying and styles for anyone on your list will love.
Between consumers’ cancelled trips and limited budgets, the Mott50 team has had challenges to navigate this year, but Chief Brand Officer Ali Lowther explains how they were able to make 2020 a success:
“Fabric that makes you feel good is the foundation of our swimwear, and that’s what people really want after the year we have all had. We’ve also seen a major shift to people prioritizing skincare and wellness. Sun protection is the foundation of every skincare routine and our UPF50+ fabrics provide that! We’re seeing success this holiday season because our customers want products that help them feel as good as they look!”
Mott50 recently released their holiday Gift Guide, so shoppers can find the perfect gift for anyone on their list. Be sure to check it out if you are shopping for a trendsetter, a traveler, a stylish family member or for yourself – your skin will thank you for it later!
Tunheim helped Mott50 launch their latest collection, Honey Plum, and is partnering with them on messaging, brand strategy and influencer work. To learn more about Mott50 and shop their sun-protective swimwear, visit Mott50.com. Follow @mott50 on Instagram to be the first to know about new collection launches in 2021.