The Wall Street Journal is dominated by headlines pointing to looming impacts from the US trade wars with the rest of the world. The market is in whiplash mode, manufacturers are signaling difficult days ahead and President Trump is attacking The Fed saying its decision to raise rates is threatening what has been a booming US economy.

Tunheim’s Rethinking Everything podcast takes a fresh look at the Canadian marketplace and asks the question: Should US brands approach Canada differently in a post NAFTA world?

Today, in the first of a three-part series on trade wars and escalating tariffs around the world, Tunheim’s Chief Insights Officer Pat Milan interviews Alex Meterissian of Hatley Strategies, our network partner in Montreal.