Check in each Friday afternoon for a roundup of the week’s most interesting digital campaigns and stories as selected by rotating members of Team Tunheim.
YouTube starts limiting ad targeting and data collection on kids content
YouTube is officially limiting the amount of data that the video-sharing platform and video creators can collect on content intended for children. Without key insights and engagement drivers, content creators face new obstacles for understanding their demographics, and the reduced data collection will essentially eliminate targeted ads to kids, landing a big financial blow to anyone making children’s content on YouTube.
One Nation, Tracked
Every day, dozens of companies – largely unregulated and rarely scrutinized – are constantly logging the precise movements of tens of millions of people through their mobile phones and storing the information in gigantic data files. The New York Times Privacy Project obtained one such file and dissected its contents to illustrate how brands are leveraging location tracking to understand the customer journey, how data collection companies make false promises about anonymity and why Congress has to step in to protect American’s needs as consumers and rights as citizens.
Ad-supported streaming could benefit as consumers balk at subscription costs, study says
The cord-cutting trend continues to sweep across America as streaming platforms expand their offerings to satiate consumers’ appetite for digital video consumption. According to a new survey though, most American consumers are unwilling to pay more than $20 a month for streaming services and 68% said they would be willing to watch relevant ads, if it meant watching fewer total ads. The results suggest that there is great opportunity for improving the ad-supported experience on Netflix, Hulu, Amazon, Disney+ and other streaming platforms.
TikTok revamps content rules, aiming to clear up which videos it allows or blocks
TikTok released a set of new, more detailed rules spelling out 10 categories that are not allowed on the Chinese-owned social media app, including content that glorifies terrorism, shows illegal drug use, features violent images or seeks to peddle misinformation designed to deceive the public. The swift growth of the wildly popular app spawned questions about how the company enforced its vague community standards, particularly in the United States, where free speech values differ greatly from those in China.
