Stop by every Friday for Tunheim’s take on the week’s thumb-stopping and thought-provoking headlines in digital, communications, marketing and public affairs.
For its March Madness promotion this year, Buffalo Wild Wings is introducing “BnB-Dubs” – a bed and breakfast inside a Chicago Buffalo Wild Wings restaurant. The restaurant chain’s chief marketing officer said the idea came from basketball fans who stay there all day, every day to watch the tournament. To enter the competition, contestants will post videos on Instagram and Twitter sharing why they are the ultimate March Madness fan.
On the same day the World Health Organization elevated the coronavirus to the highest threat level possible, it tried out a new tactic to get the word out – taking to TikTok. In the video, WHO’s technical lead of infection prevention demonstrates what everyone can be doing to protect themselves from coronavirus. With TikTok’s global reach, this campaign is a good bet for reaching a wide audience with an important message.
Brian Baumgartner, who played Kevin Malone on “The Office” is not who comes to mind when we think “influencer,” but given his famous chili, he’s the perfect choice for Bush’s Beans. To celebrate National Chili Day, Baumgartner released a video with Bush’s Beans that now has over 2 million views on Twitter. This is a lesson in the genuine content brands can create by collaborating with ambassadors that are a natural fit for their product and audience.
Over the past two years, Google has been funding an initiative to help publishers keep their businesses alive through digital subscriptions. With a focus on sustaining journalism and preventing “local news deserts,” Google worked with publishers of a variety of sizes to help them create long-term digital strategies. After the success of Google News Initiative Subscriptions Lab, their next moves are to release their learnings, lead workshops and panels on the topic, and start a new version of Subscriptions Lab in Europe.