Communications professionals all over the world are currently scrambling to prepare statements their organization may need to make regarding COVID-19, the disease caused by the coronavirus. Because our team has answered so many calls on the topic of how organizations should approach this challenge, we’ve put together these quick tips that may give a jump start to communicators who haven’t yet tackled this challenge:
Who Cares
If your organization is altering business as usual in any way, be prepared to communicate about it. Timely, clear information will ease minds and reinforce trust in your organization and its leadership. Make a list of your company’s most important stakeholders (employees, customers, suppliers, investors, etc.) and map out what each group needs to know, the most efficient ways to communicate with each, and where they should be directed for more information.
Just the Facts
Clearly state your news, providing as many answers as you can about how this will impact your stakeholders and what actions your organization is taking. Don’t speculate. Don’t overpromise.
Get it Right
If you’re unsure how to refer to COVID-19, the disease caused by the coronavirus, refer to the experts at Poynter and AP Style.
Provide Resources
Share links to information and resources your audience may need during this time. The Center for Disease Control (CDC) is a great place to start.
Ask for Help
Every organization will be faced with its own set of unique challenges. Our Tunheim team is always here to help you talk through your organization’s approach. Don’t hesitate to reach out.
Be well.
