Tunheim Blog - Insights From Team Tunheim

Not Your Grandfather’s Workforce: Generation Z and the Side Hustle

They are more tech savvy than millennials. They are more liberal than you were at their age. They don’t know high school without Instagram and have never been on MySpace. They crave authenticity and can see right through you when…

TunheimNovember 30, 2018

Podcast: Rethinking

Podcast: Rethinking Marketing in China During the Trade War

5 takeaways for business as the China US trade war deepens The US trade war with China is causing many global businesses to rethink their approach to the world's largest market. We discuss California winemakers who are boldly moving ahead…

Pat MilanNovember 9, 2018

Podcast: Rethinking Public Affairs

Podcast: What the 2018 elections mean for Minnesota business

Now that voters have acted, the next mystery is to figure out how these changes will translate into policies that impact business, foundations and nonprofits. Tunheim’s political and policy watchers gather the morning after the biggest midterm election in decades…

Pat MilanNovember 6, 2018

Brand Positioning Management Consulting Podcast: Rethinking Public Affairs

Podcast: 2 Key Things Every US Brand Should Consider Under the New USMCA Trade Deal

The Wall Street Journal is dominated by headlines pointing to looming impacts from the US trade wars with the rest of the world. The market is in whiplash mode, manufacturers are signaling difficult days ahead and President Trump is attacking…

Pat MilanOctober 24, 2018

Health Care Podcast: Rethinking Public Affairs

Podcast: Rethinking Health Care Through Disruption

Food, entertainment, transportation and travel have all become increasingly customer-centric as digital and social technology disrupt industries. Now, the man who arguably created the early model of consumer-centric brand champions in the food industry is turning his focus toward healthcare.…

Pat MilanOctober 9, 2018

Brand Positioning Crisis Communications + Issues Management Public Affairs Public Relations

What does your brand believe in?

Nike’s 30th anniversary ‘Just Do It’ campaign featuring Colin Kaepernick has done what every advertising agency hopes for – dominate public conversation. It has broken off the sports page and generated everything from a presidential tweet to sneaker-effigies usually reserved…

TunheimSeptember 7, 2018

Digital + Content

Digital Marketing in a Content Surplus: 7 Tips to Avoid Getting Lost in the Shuffle

Digital content is no longer optional for most businesses. This has been true for years. It’s cost-effective, reaches a wide audience, and it can be created quickly. But you already knew that, and so did the other 2.5 billion people…

TunheimJuly 18, 2018

Brand Positioning Management Consulting Rethinking

Not Your Grandfather’s Workforce

THE GIG ECONOMY AND ITS RIPPLE EFFECT ON TRADITIONAL BUSINESS The economy is changing quickly – and it’s vital to your business to evolve with it. Recent reports show that workers are leaving their jobs in the “gig economy” to…

TunheimJuly 9, 2018

Brand Positioning Rethinking

When CEOs Say “Disruption,” Employees Think Distraction

FIVE BURNING QUESTIONS TO HELP ACCELERATE A CEO’S DISRUPTION STRATEGY Last summer, two-thirds of U.S. CEOs regarded themselves as “disruptors” who are making aggressive moves to spur growth. Those same CEOs worried aloud in the Forbes KPMG report whether their…

Pat MilanJuly 9, 2018

Don’t React to AI. Teach It.

Why Nobody Knows What You Do Anymore: A Story About Fractured Branding

Why You Need a Team to Build Your PR Plan (and What Happens When You Don’t)