The Gillette ad and social media discussion — why it’s important Gillette launched a two minute ad Monday that has been creating waves on social media all week long. Titled “We Believe: The Best Men Can Be”, the ad shows…
TunheimJanuary 23, 2019
Proven Strategies to Grow While the Competition Withers In early December, JPMorgan CEO Jamie Dimon said he does not view recession as “a bad thing.” Dimon said, “It’s bad for America, it’s bad for people who are unemployed but it’s…
Pat MilanJanuary 4, 2019
They are more tech savvy than millennials. They are more liberal than you were at their age. They don’t know high school without Instagram and have never been on MySpace. They crave authenticity and can see right through you when…
TunheimNovember 30, 2018
5 takeaways for business as the China US trade war deepens The US trade war with China is causing many global businesses to rethink their approach to the world's largest market. We discuss California winemakers who are boldly moving ahead…
Pat MilanNovember 9, 2018
Now that voters have acted, the next mystery is to figure out how these changes will translate into policies that impact business, foundations and nonprofits. Tunheim’s political and policy watchers gather the morning after the biggest midterm election in decades…
Pat MilanNovember 6, 2018
The Wall Street Journal is dominated by headlines pointing to looming impacts from the US trade wars with the rest of the world. The market is in whiplash mode, manufacturers are signaling difficult days ahead and President Trump is attacking…
Pat MilanOctober 24, 2018
Food, entertainment, transportation and travel have all become increasingly customer-centric as digital and social technology disrupt industries. Now, the man who arguably created the early model of consumer-centric brand champions in the food industry is turning his focus toward healthcare.…
Pat MilanOctober 9, 2018
Nike’s 30th anniversary ‘Just Do It’ campaign featuring Colin Kaepernick has done what every advertising agency hopes for – dominate public conversation. It has broken off the sports page and generated everything from a presidential tweet to sneaker-effigies usually reserved…
TunheimSeptember 7, 2018
Digital content is no longer optional for most businesses. This has been true for years. It’s cost-effective, reaches a wide audience, and it can be created quickly. But you already knew that, and so did the other 2.5 billion people…
TunheimJuly 18, 2018
