Check in each Friday afternoon for a roundup of the week’s most interesting digital campaigns and stories as selected by rotating members of Team Tunheim.
A recent study has revealed that over half of all Americans have taken actions to support a social issue in the past six months, and that influences the companies they want to do business with. Through social media and advertising, companies such as Nike and Patagonia doubled-down on their activism in 2019 and found a surge of support among customers. Why does activism work for some companies, and backfire for others? The answer: authenticity. When companies are truly invested in the causes they support rather than responding to societal pressure, it rings true to customers who will go out of their way to back them. Bottom line: if a company decides to take a stand, they better be able to back it all the way.
What do you get when the world’s youngest Nobel Peace Prize winner and inspirational feminist activist meets a 31-year old self-made millionaire YouTuber turned America’s first ever female host of a major network late-night talk show (and also happens to be Indian and LGBTQ)? Malala Yousafzai’s first-ever selfie, of course. Cultural icon, meet cultural icon.
In 2020, Twitter is bringing back a past feature just in time for everybody’s favorite season…election season! (No really, it’s seriously my favorite season.) Teaming up with Ballotpedia, Twitter will be adding election labels to the profiles of candidates running for U.S. Senate, House, and governor so voters can tell exactly who is running and for which races when scrolling through their feeds. Now if only they could figure out some sort of way to put a disclaimer on bots…
Happy Holidays … And Remember To Unplug
Finally, as we approach the end of 2019 and the start of a new year, all of us at Tunheim would like to wish you happy holidays and a wonderful start to 2020. Remember to take time to unplug and enjoy some good old fashioned face-to-face interaction with family and friends. Even us PR junkies and digital pros will be taking a break from Instagram over the holidays. Stay warm and catch our next Digital Look In come 2020!