I am a working parent and I am in the boat with all the working parents trying to paddle upstream and navigate in this unforeseen time. I am imaginative and capable of worrying about things outside my control and even…
Liz SheetsSeptember 17, 2020
Full disclosure, I made up the term ‘versatility score,’ but I’m thinking one will be invented soon. As we all move into the next phase of life in a pandemic, we’re not doing anything the way we used to do…
Kathy TunheimSeptember 15, 2020
There’s no doubt the 2020 pandemic has disrupted organizations around the globe and fundamentally changed the way we work, and the communications industry is no exception. Following Labor Day and entering the launch of the traditional political season, how do…
TunheimSeptember 9, 2020
In my last post, I attempted to help organizational leaders prepare for the annual planning work to be done in the weeks ahead – even in the midst of such uncertainty and disruption. Today, I’m thinking about employees at every…
Kathy TunheimSeptember 8, 2020
In our tenth and final installment of our Social Media Best Practices series, we discuss the importance of understanding your Facebook ad audience and how knowing the specifics of your demographics can help you achieve success. If you missed Best…
TunheimSeptember 2, 2020
Ok, folks, it is time for some unprecedented thinking about these unprecedented times we are living through. Labor Day is just around the corner and our colleagues – all of our colleagues – are experiencing levels of anxiety that will…
Kathy TunheimSeptember 1, 2020
Our ninth installment of Social Media Best Practices touches on putting money behind your organic posts and why boosting posts is well worth the investment. If you missed Best Practice #8: “Play by Facebook’s rules,” click here.Unfortunately, organic post reach is…
TunheimAugust 27, 2020
Today is Women’s Equality Day and the 100th anniversary of the ratification of the 19th Amendment. To understand some of the history of the 19th amendment and what Women’s Equality Day means today, we checked in with Michelle Witte, Executive…
Sarah HindeAugust 26, 2020
The co-existence of the centennial anniversary of passage of the 19th Amendment to the U.S. Constitution with the continuing calls for the dismantling of systemic racism creates a new level of consciousness for me about how long the arc of…
Kathy TunheimAugust 25, 2020