Tunheim Blog - Insights From Team Tunheim

Brand Positioning Change Management Strategic Communications

A Proven Framework for Brands That Need Breakthrough Ideas Now

Breakthrough Ideas Aren’t Accidents. They’re Built. There’s a certain myth around the “breakthrough idea” — the kind of concept that reinvents a product, captures the imagination of a market, or creates something entirely new. We treat it like lightning: random,…

Pat MilanOctober 6, 2025

Brand Positioning Rethinking

When the Most Digital Generation Goes Analog, Brands Need Research

Walk through a college campus or concert venue, and you might spot a flip phone snapped shut or a Walkman clipped to a belt. For a generation raised online, Gen Z is taking a surprising analog turn as some return…

TunheimSeptember 16, 2025

Strategic Communications

One Brand, Two Stories? How to Identify if You Have an Internal-External Messaging Gap

Is your internal and external messaging aligned? Learn how to easily spot messaging misalignment and tips to fix it.

Paul ThelenJuly 24, 2025

Digital + Content

Is Your Brand Invisible in the Age of AI?

Why CMOs Need an AI Brand Visibility Audit Now Brand discovery is undergoing a seismic shift. Generative AI and Large Language Models (LLMs) like ChatGPT and Gemini are no longer just futuristic concepts; they are rapidly becoming the go-to sources…

David EricksonMay 19, 2025

Community Building Strategic Communications

What a Global Network Really Offers: One Agency’s Perspective

When we joined IPREX nearly 20 years ago, our motivation was straightforward: we were stepping away from a holding company and needed a new solution to serve our global clients. We wanted partners in key markets who could help us…

Liz SheetsMay 12, 2025

Digital + Content Podcast Public Relations

PR & Media Relations: Messaging, Storytelling & Audiences

In this episode of the Being Understood podcast, Bess Ellenson, Senior Director of Media and Storytelling at Tunheim, joins host David Erickson to explore the evolving landscape of public relations and media strategy. From foundational messaging and audience targeting to…

TunheimMarch 28, 2025

Change Management Leadership Communication

Leaning into Change: Communicating Effectively with Your Audiences in 2025

Change is inevitable, and in today’s fast-moving business landscape, the ability to proactively navigate change is essential. While many companies traditionally operate under the assumption that minimizing disruption is the best way to protect their business interests and margins, the…

Liz SheetsMarch 11, 2025

Change Management Leadership Communication

Leading Through Uncertainty: Why Every Executive Needs a Thought Partner in Fast-Changing Markets

In today’s fast-changing business environment, uncertainty isn’t an occasional challenge—it’s the norm. Whether it’s shifting regulations, economic swings, emerging competitors, or rapid technological advances, leaders must navigate complex landscapes while keeping stakeholders informed, engaged, and confident. But here’s the truth:…

Liz SheetsFebruary 13, 2025

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