If you're in a growth position, at some point over the past few months, someone has asked you what your plan is for GEO. Most likely, the person who asked you doesn't actually know what GEO is. Let's say it's…
Paul ThelenMarch 17, 2026
One of the great elements of having a diverse portfolio of clients is recognizing the emerging trends that impact organizations, regardless of their size, sector, or digital maturity. A doozie I’ve noticed lately is a persistent feeling of busyness. Everyone…
Paul ThelenJanuary 28, 2026
AI Discoverability: A New Way to Control What AIs Say About You In the new era of conversational computing, your stakeholders' first touchpoint is no longer a search engine, it's an AI. When your investors, customers, policymakers, or future employees…
David EricksonDecember 3, 2025
Walk into a hypothetical coffee shop with me. The first thing we see is the window. It advertises the shop as Frankies Farm-to-Cup in hand-lettered script. It's a little smudged in a cute way. Feels earnest. Small batch, local, maybe…
Paul ThelenNovember 13, 2025
For many mid-sized businesses, public relations is squeezed between marketing campaigns, product deadlines, and leadership meetings. Someone “owns” it, but only part-time. Stories get told inconsistently. Opportunities come and go. And before long, visibility starts to fade. It’s not that…
Bess EllensonNovember 5, 2025
The world feels especially turbulent right now. Enormous political pressures, economic uncertainty, rapid advances in AI, and ongoing societal shifts around equity and inclusion are putting extraordinary strain on leaders. The stakes are high. The speed of change is relentless.…
Ben HillOctober 29, 2025
Your 2026 Budget Plan is Missing One Key Thing It’s the one thing nobody wants to think about: Recession. In October 2025, Moody’s Analytics reported that 22 U.S. states are either in or near recession. Consumer pessimism is climbing. Inflation…
Pat MilanOctober 23, 2025
Breakthrough Ideas Aren’t Accidents. They’re Built. There’s a certain myth around the “breakthrough idea” — the kind of concept that reinvents a product, captures the imagination of a market, or creates something entirely new. We treat it like lightning: random,…
Pat MilanOctober 6, 2025
Walk through a college campus or concert venue, and you might spot a flip phone snapped shut or a Walkman clipped to a belt. For a generation raised online, Gen Z is taking a surprising analog turn as some return…
TunheimSeptember 16, 2025
