Tunheim Blog - Insights From Team Tunheim

Don’t React to AI. Teach It.

AI Discoverability: A New Way to Control What AIs Say About You In the new era of conversational computing, your stakeholders' first touchpoint is no longer a search engine, it's an AI. When your investors, customers, policymakers, or future employees…

David EricksonDecember 3, 2025

Brand Positioning

Why Nobody Knows What You Do Anymore: A Story About Fractured Branding

Walk into a hypothetical coffee shop with me. The first thing we see is the window. It advertises the shop as Frankies Farm-to-Cup in hand-lettered script. It's a little smudged in a cute way. Feels earnest. Small batch, local, maybe…

Paul ThelenNovember 13, 2025

Public Relations

Why You Need a Team to Build Your PR Plan (and What Happens When You Don’t)

For many mid-sized businesses, public relations is squeezed between marketing campaigns, product deadlines, and leadership meetings. Someone “owns” it, but only part-time. Stories get told inconsistently. Opportunities come and go. And before long, visibility starts to fade. It’s not that…

Bess EllensonNovember 5, 2025

Change Management Leadership

Navigating the Winds of Change: Leadership Rooted in Values

The world feels especially turbulent right now. Enormous political pressures, economic uncertainty, rapid advances in AI, and ongoing societal shifts around equity and inclusion are putting extraordinary strain on leaders. The stakes are high. The speed of change is relentless.…

Ben HillOctober 29, 2025

Change Management Crisis Communications + Issues Management

How to Thrive in Recession

Your 2026 Budget Plan is Missing One Key Thing It’s the one thing nobody wants to think about: Recession. In October 2025, Moody’s Analytics reported that 22 U.S. states are either in or near recession. Consumer pessimism is climbing. Inflation…

Pat MilanOctober 23, 2025

Brand Positioning Change Management Strategic Communications

A Proven Framework for Brands That Need Breakthrough Ideas Now

Breakthrough Ideas Aren’t Accidents. They’re Built. There’s a certain myth around the “breakthrough idea” — the kind of concept that reinvents a product, captures the imagination of a market, or creates something entirely new. We treat it like lightning: random,…

Pat MilanOctober 6, 2025

Brand Positioning Rethinking

When the Most Digital Generation Goes Analog, Brands Need Research

Walk through a college campus or concert venue, and you might spot a flip phone snapped shut or a Walkman clipped to a belt. For a generation raised online, Gen Z is taking a surprising analog turn as some return…

TunheimSeptember 16, 2025

Strategic Communications

One Brand, Two Stories? How to Identify if You Have an Internal-External Messaging Gap

Is your internal and external messaging aligned? Learn how to easily spot messaging misalignment and tips to fix it.

Paul ThelenJuly 24, 2025

Digital + Content

Is Your Brand Invisible in the Age of AI?

Why CMOs Need an AI Brand Visibility Audit Now Brand discovery is undergoing a seismic shift. Generative AI and Large Language Models (LLMs) like ChatGPT and Gemini are no longer just futuristic concepts; they are rapidly becoming the go-to sources…

David EricksonMay 19, 2025

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