Shelley Kohan - The Secret Sauce of a Winning Pitch | Leveraged Storytelling Episode 1
Welcome to the very first episode of Leveraged Storytelling with Arick Wierson! On the inaugural episode Arick Welcomes Shelley Kohan, a contributor to Forbes, and Professor at FIT in New York.
What makes a pitch impossible to ignore? How do the best stories cut through the noise? To find out, Arick sits down with Shelley Kohan—Forbes senior contributor, retail and fashion powerhouse, and professor at FIT and Syracuse. She’s spent years talking to the biggest CEOs in the game, spotting trends before they go mainstream, and deciding which stories get told.
In this episode, Shelley breaks down the secret sauce behind a winning pitch, what grabs an editor’s attention, and how her Gen Z students at FIT keep her tapped into the pulse of fashion’s future. Whether you’re in media, marketing, or just want to tell better stories, this is a masterclass in grabbing—and keeping—your audience’s attention.