Some people just know how to tell a damn good story.
Arick Wierson is one of them.
There are the Storytellers who can make you hang on every word—whether they’re top journalists talking about their craft, political candidates trying to win your vote, CEOs and Entrepreneurs selling the next big thing, or artists shaping culture in real time.
That’s what Leveraged Storytelling, presented by Tunheim, is all about. How the best of the best use stories to get their message across—and what the rest of us can learn from them.
What makes a pitch impossible to ignore? How do the best stories cut through the noise? To find out, Arick sits down with Shelly Kohan—Forbes senior contributor, retail and fashion powerhouse, and professor at FIT in Syracuse. She’s spent years talking to the biggest CEOs in the game, spotting trends before they go mainstream, and deciding which stories get told.
