In this episode of the Being Understood podcast, Bess Ellenson, Senior Director of Media and Storytelling at Tunheim, joins host David Erickson to explore the evolving landscape of public relations and media strategy.
From foundational messaging and audience targeting to advanced crisis communications and the growing intersection of traditional and digital PR, Bess shares actionable insights that senior communications leaders can immediately apply.
This episode is a must-listen for CMOs, VPs of Communications, and PR Directors navigating the challenges of a transforming media ecosystem, shifting consumer behaviors, and the growing complexity of managing brand narratives in today’s digital-first world.
The shift to a digital-first news ecosystem is reshaping how your audiences discover, trust, and engage with information. Marketing communications professionals who ignore these seismic changes risk losing relevance, brand credibility, and competitive advantage.
Tunheim’s Digital News Revolution report reveals the latest trends disrupting consumer behavior—from the rise of TikTok news influencers to the resurgence of email newsletters and the impact of AI on audience trust.
Don’t risk falling behind. Understand how your marcomms strategy must evolve to meet your audiences where they are—and where they’re headed.
