Located in Ironwood, Michigan, Copper Peak hosted the first international ski flying competition in 1970. Since that time, Copper Peak has long aspired to again host FIS world events. After several unsuccessful attempts at securing host-site endorsements, the Copper Peak group has left nothing to chance in this latest opportunity.

“We are serious about securing endorsement from FIS and we’re doing everything in our power to make sure the world takes notice of what we have to offer,” said Bob Jacquart, executive director of Copper Peak. “Tunheim is one of the few firms in the world that understand our offering and has the experience to help us make this happen.”

Tunheim’s other recent sports assignments include bid management for the 2018 Super Bowl, 2019 NCAA Final Four and the College Football Championships. In addition, Tunheim was selected as the regional agency partner for Major League Baseball’s 2014 All-Star Week and the 2016 Ryder Cup.

“Copper Peak’s bid to host ski events on the world stage will challenge the elite international ski community to rethink what is possible,” said Tunheim Senior Consultant Paula Wright. “We look forward to partnering with Copper Peak to bring this incredible event to the United States.”

Representatives from FIS (International Ski Federation) recently visited Copper Peak for initial site review. Competitive FIS events are typically held in Europe due to the specific requirements for competition sites. With a 35 degree, 469-foot inrun (approach to the ski jump), Copper Peak’s ski jump rises 26 stories high.

About Tunheim

Tunheim is a communications consulting firm providing a full-spectrum of strategic communication and marketing services to a broad range of global clients, and is a leading partner of the world’s second largest independent agency network, IPREX. Tunheim’s reach starts from its Minneapolis offices, includes 800 professionals nationwide and more than 1,500 experts at 100 offices in 30 countries spanning the Americas, Europe, the Middle East & Africa and Asia Pacific.

About Copper Peak

Copper Peak opened in March 1970, and remains the largest ski jump on the American continent. Some of the world’s greatest ski jumpers and ski flyers, including Olympic champions from Scandinavia and other parts of Europe, started their early flying careers at Copper Peak. From 1970 to 1994, ten ski flying competitions took place on the Peak. Although there have been no competitions since then, for decades Copper Peak has drawn more than 10,000 visitors per year as the top tourist attraction in the Western Upper Peninsula.

About FIS

Founded in 1924, FIS (International Ski Federation) is the governing body for international skiing and snowboarding. Recognized by the International Olympic Committee, FIS manages the Olympic disciplines of Alpine Skiing, Cross-Country Skiing, Ski Jumping, Nordic Combined, Freestyle Skiing and Snowboarding and sets the international competition rules. Through its 122 nations, more than 7,000 FIS ski and snowboard competitions are staged annually. Specific initiatives are undertaken by FIS to promote snow activities, notably for the young.

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Tunheim is teaming with the PGA of America as its communications partner for Ryder Cup 2016, so here we share with you why we are especially LOVE-ing today’s news.

It’s a Team Sport

Golf is usually a sport that centers on individual play. Ryder Cup is different in that it celebrates the whole team — United States vs. Europe — as they work together to bring home the win for their respective regions.

Similarly, the Minnesota business community has approached the challenge of winning major sporting events for our region as a cohesive team — each member playing an important role in securing the win for the greater good. Thanks to this teamwork, we have secured a Super Bowl, NCAA Final Four and NHL Stadium Series (among others) on the state’s upcoming calendar of events.

Thanks to this civic pride, the 2016 Ryder Cup in Minnesota is on track to be the largest Ryder Cup event in history!

Mapping the Course

When you’re in the business of connecting the dots for clients — sometimes what happens on the course offers enormous opportunity for greater understanding once the match is done.

Ryder Cup will offer this region a once-in-a-generation, global opportunity to showcase our economy, cultural influence, sporting culture and community to millions of golf fans as they experience this esteemed sporting event.

Tunheim is proud to help further define the Twin Cities as a marquee destination for sports, business and culture to those watching this event from around the world.

Sightlines

Tunheim is a strategic communications consulting firm that works with clients navigating complex change. We, essentially, make sure our clients are equipped to drive transformational change and capitalize on their most important opportunities.

Today’s announcement of Team USA’s Ryder Cup team captain is the first sightline into what promises to be one of the most exciting golf events in history, in the coolest place on earth. To keep up to date on the latest Ryder Cup news, follow @rydercup and @RyderCupUSA. And don’t miss your chance to be part of history, register for ticket information here.

If you are looking for communications counsel on how to successfully execute a sports marketing strategy that delivers results while pleasing your adoring fans, contact Tunheim today.

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“We are proud to partner with the PGA of America for this prestigious event,” said Kathy Tunheim, president and CEO of Tunheim. “These marquee sporting events bring an incredible amount of attention to our region and we look forward to sharing all that Minnesota has to offer, and building on the wonderful success the Ryder Cup has built since 1927.”

Tunheim has become the regional firm of choice for many of the most recent and prominent sporting events in Minnesota, including communications support for this year’s MLB All-Star Week, coordination of the winning bid for the 2018 Super Bowl and public affairs support for the new Vikings stadium. For 24 years, Tunheim has provided insight, strategy and communications services to a wide variety of organizations.

Ryder Cup, the most compelling team event in golf and one of the great spectacles in all of sport, is a biennial event bringing together the United States and Europe in a compelling match-play format contested on a global stage. The event is considered the most coveted ticket in golf and typically reaches more than 630 million homes and nearly 200 countries and territories.

About the Ryder Cup
The Ryder Cup, among the last great professional sporting events where winning, and not prize money, is its own reward, spans 40 competitions over 87 years. The competition was born in 1927, when enterprising English seed merchant Samuel Ryder commissioned the casting of a gold chalice that bears his name. The U.S. Team defeated Great Britain, 9 1/2 to 2 1/2, in the inaugural matches in Worcester, Mass.

Since 1979, the Ryder Cup has involved the finest players from Europe. The Ryder Cup is held biennially with the U.S. and Europe alternating as host. Europe currently has possession of the trophy, having won the Ryder Cup at the Gleneagles Hotel in Perthshire, Scotland.

About Tunheim
Tunheim is a Minneapolis-based strategic consulting firm that works with clients navigating complex change. Operating under the fundamental belief that well-informed people make good decisions, Tunheim uses research, strategic insights and communications expertise to drive transformational change and help clients capitalize on their most important opportunities. Tunheim is a leading partner of the world’s second largest independent agency network, IPREX, a $200 million network of consultancies with more than 100 offices worldwide, including the Americas, Europe, the Middle East and Africa, and Asia Pacific.

About The PGA of America
Since its founding in 1916, The PGA of America has maintained a twofold mission: to establish and elevate the standards of the profession and to grow interest and participation in the game of golf. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, The PGA enables its Professionals to maximize their performance in their respective career paths and showcases them as experts in the game and in the multi-billion dollar golf industry. By creating and delivering world-class championships and innovative programs, The PGA of America elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. As The PGA nears its centennial, the PGA brand represents the very best in golf.

About Hazeltine National Golf Club
Hazeltine National Golf Club is a private golf club located in Chaska, Minn., 25 miles southwest of downtown Minneapolis. Designed by golf course architect, Robert Trent Jones, the club opened in 1962 with a mission to build and maintain a golf course suitable for the conduct of national championships. With the 2016 Ryder Cup, Hazeltine will become one of only two courses in the United States to have hosted the U.S. Open, the PGA Championship, U.S. Senior Open, U.S. Women’s Open, U.S. Amateur, and the Ryder Cup.

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