Tunheim supported a successful media outreach campaign for 2014 All-Star Week.

Insight

When managing media for iconic traveling events such as All-Star Week, it is Tunheim’s credo to make it refreshingly easy for the media to do their job. Tunheim welcomed all local, national and international media with essential background information, easy access to marquee events and venues, and provided a continuous cultivation of fresh angles to the “stories of the day” — all critical to success.

Strategy

With more than 3,000 credentialed media from around the world covering the 2014 All-Star Week, media access to events, spokespeople and interesting story angles were imperative to continuous All-Star coverage.

Tunheim prepared and managed media strategies in sync with Major League Baseball’s media goals and expectations, making it easy for media to gain access to the events they wished to cover. These events included the T-Mobile All-Star FanFest, community and legacy giving, the All-Star Concert, and the Taco Bell All-Star Legends and Celebrity Softball Game.

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Results

Major League Baseball put huge numbers on the board for the 2014 All-Star Week:

  • More than 11 million viewers tuned in for the 85th All-Star Game;
  • $8.5 million in legacy community contributions were made;
  • Local Minnesota television stations produced 5 days of live coverage; and
  • More than 114,000 attended the T-Mobile All-Star FanFest, with 90 MLB Legend interviews secured at the event.

“Tunheim’s relationships in the local market were very strong, helping to lay the groundwork for easy and successful communication for an event that has many elements to it.” – Jennifer Zudonyi, Major League Baseball

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