Tunheim supported a successful media outreach campaign for 2014 All-Star Week.
When managing media for iconic traveling events such as All-Star Week, it is Tunheim’s credo to make it refreshingly easy for the media to do their job. Tunheim welcomed all local, national and international media with essential background information, easy access to marquee events and venues, and provided a continuous cultivation of fresh angles to the “stories of the day” — all critical to success.
With more than 3,000 credentialed media from around the world covering the 2014 All-Star Week, media access to events, spokespeople and interesting story angles were imperative to continuous All-Star coverage.
Tunheim prepared and managed media strategies in sync with Major League Baseball’s media goals and expectations, making it easy for media to gain access to the events they wished to cover. These events included the T-Mobile All-Star FanFest, community and legacy giving, the All-Star Concert, and the Taco Bell All-Star Legends and Celebrity Softball Game.
Major League Baseball put huge numbers on the board for the 2014 All-Star Week:
“Tunheim’s relationships in the local market were very strong, helping to lay the groundwork for easy and successful communication for an event that has many elements to it.” – Jennifer Zudonyi, Major League Baseball