At Tunheim, we believe that effective public relations campaigns almost always begin with a narrow focus on stakeholder audiences.
Why? As a government entity, you can waste significant time trying to reach the stakeholders most impacted or most in need of a service or offering. As digital and traditional channels become more decentralized and desegregated, it becomes harder to reach who you must through mass media targeting.
Our team facilitates a discussion to bring focus to the stakeholder audiences. We bring significant experience and expertise to understanding stakeholder audiences. Some questions we will ask include:
- Who are you trying to reach?
- Who needs to understand the campaign for your effort to be deemed a success?
One of the hardest parts of this exercise is the process of elimination, so our advisors facilitate a process to narrow and define the primary stakeholder audiences.
Once we know who to target, we then draft messaging targeted to each specific audience.
Then we build custom campaigns for THOSE audiences, messages directed to them, and marry these with strategies and tactics to deliver on the desired outcomes of the campaign.
There is nothing cookie cutter about what we do at Tunheim. We bring our agency’s 32 years of tested methodologies and experience to build campaigns meant to deliver learnings and results.
In our work with federal, state, county, city and local municipality customers, our focus on stakeholders and desired outcomes help us to create campaigns that reach government’s goals while bringing solutions to stakeholder audiences.
When we are talking about citizens receiving help from services they need, this is a game changer from checking a box to truly benefiting constituents’ lives.
Tunheim is a certified woman-owned small business by the U.S. Small Business Administration (SBA) and has a General Services Administration (GSA) contract to deliver public relations, marketing, advertising and consulting to the U.S. Government. Tunheim also has certifications as a Woman-Owned Business to operate in States, Counties, Cities and Municipalities. Liz Sheets leads business development for the agency, including for government contracts. If you have project opportunities or seek our past-performance, please reach out through our contact form.