Tunheim Blog - Insights From Team Tunheim

Why Crashing Marketing and Communication Silos Propels Growth

Written by Patrick Milan, Creative Destruction Officer, @pmilan Who owns the “voice” of the customer within your organization? Don’t worry, the answer to this question inside most organizations is not a good one. Chief executives believe data-driven customer insights are…

Pat MilanNovember 14, 2014

Community Development Management Consulting Public Relations Tunheim News

Tunheim Expands Global Consulting Reach With New Partnership In Paris

Tunheim, a Minneapolis-based strategic communications consulting firm, has expanded its global reach with a new partnership with Gootenberg, a Paris-based independent reputation management agency. Gootenberg is renowned for its expertise helping global brands with public relations strategy across traditional and…

TunheimNovember 5, 2014

Crisis Communications + Issues Management

How to Maintain Perspective Amid a Media-Driven Crisis like Ebola

Written by Ryan Splawski, consultant, @ryan_splawski Let’s face it: In times of uncertainty, it’s easy for the media, organizations and the public to get caught up in the hype and fall prey to misinformation. A Washington Post-ABC News poll found that…

TunheimOctober 22, 2014

Public Relations Sports Marketing Tunheim News

PGA of America Names Tunheim as Marketing Partner for 2016 Ryder Cup

Tunheim, a Minnesota-based strategic communications consulting firm, today announced it has been selected to provide strategic marketing and public relations support for the 2016 Ryder Cup at Hazeltine National Golf Club. “We are proud to partner with the PGA of…

TunheimOctober 14, 2014

Digital + Content Public Relations

3 Ways To Be Disruptive In Today’s Marketplace

Written by Liz Sheets, senior consultant, @LizTunheim Five years ago I was in events and experiential marketing for a large retailer. We were seeking disruptive ideas — ways to disrupt and interrupt consumers’ busy lives to get them to think of our…

Liz SheetsOctober 3, 2014

Crisis Communications + Issues Management Digital + Content

Community Management: A Lesson In How Not To Respond To Social Dissenters

Experience Life magazine recently featured The Food Babe, a food blogger and activist, on its latest cover. As with all things in our interconnected world, Experience Life, which touts itself as “the no gimmicks, no hype health and fitness magazine,” began…

TunheimSeptember 23, 2014

Community Development Public Affairs

It’s Time to Rethink Advocacy

Written by Darin Broton, senior consultant, @DBroton If you are a company with a household name, engaging in public policy and political discourse has become more complicated than ever. Last month, Facebook’s decision to donate $10,000 to the Attorney General…

TunheimSeptember 16, 2014

Management Consulting

Identifying the ROI in Dynamic Times

Written by Kathy Tunheim, president and chief executive officer, @ktunheim Is there any business sector NOT undergoing a dramatic transformation of what constitutes "value?" How music is bought and sold; how the cost of a college degree is evaluated by a…

Kathy TunheimSeptember 2, 2014

Digital + Content

3 Reasons You Should Embrace the Death of Facebook’s Organic Page Reach

Written by Liz Sheets, senior consultant, @LizTunheim Communications and marketing professionals have been ringing the alarms over the decrease to Facebook page post’s organic reach, i.e., the ability to reach fans, or “page likes” on their News Feed. This trend has been…

Liz SheetsAugust 6, 2014

Don’t React to AI. Teach It.

Why Nobody Knows What You Do Anymore: A Story About Fractured Branding

Why You Need a Team to Build Your PR Plan (and What Happens When You Don’t)