For this week’s best practice, we’ll be focusing on defining your target audience for a digital ad campaign. A clear definition of your key audience will set any ad campaign up for success. Read on for our second installment in…
TunheimJuly 7, 2020
The disparity of resources and opportunities between those who cannot afford higher education and those who can is a defining issue of our time and our client, Dominium, is facing it head-on with their new scholarship program, Opportunity’s Front Door.…
TunheimJuly 2, 2020
Connecting with your audience is key to the success of any digital marketing campaign. The path to accomplishing this is hard work, but with your target audience front of mind, you can construct just the right formula to spark engagement…
TunheimJuly 1, 2020
June is Pride Month! And this year, our team was able to make a donation to a special organization, Twin Cities United Way’s Arise Project. To learn more about their message last summer, Tunheim sat down with Claire Psarouthakis, Giving…
TunheimJune 26, 2020
Proactively telling your organization’s stories to news media can be one of the most impactful tools for framing your brand. The practice of media relations – if done well - enables a company to build a reputation based on the…
TunheimJune 25, 2020
We asked Allison Sharkey, executive director of Minneapolis’ Lake Street Council, how her organization has responded in the aftermath of civil unrest following the murder of George Floyd. Over two evenings, an estimated 250 Lake Street corridor businesses were damaged…
Lani JordanJune 24, 2020
This month marks the 30th anniversary of our company. Lots of lessons along the journey: some fun experiences, many of them difficult, a few really heartbreaking. As the challenges of the pandemic are teaching us, we can and will continue to adapt. At…
Kathy TunheimJune 22, 2020
Tunheim recognizes that we all have a role to play in dismantling the systems that contribute to racism and oppression in our communities. In solidarity with our Black neighbors, it is within this spirit that Tunheim is proud to officially…
TunheimJune 19, 2020
Housing equity and the homeownership gap between white households and households of color is a huge issue in Minnesota; and economic downturn caused by COVID-19 has potential to exacerbate this issue. Tunheim is proud to partner with the Minnesota Homeownership…
TunheimJune 11, 2020