In this week’s installment of Social Media Best Practices, we discuss how good link hygiene is essential to your social media presence. If you missed Best Practice #6: “Always use a call to action - but play by the platform…
TunheimAugust 12, 2020
The phenomena of economic disparity in this country is captured neatly in this recent headline from Forbes.com: “The Disconnect Between Stock Performance and The Economy.” It also perfectly summarizes the communications challenge of any publicly traded company looking to satisfy…
Kathy TunheimAugust 11, 2020
Corporate communications—including both internal and external communications to key stakeholders—has never been more important, or more challenging, than it is today. With employees and customers working remotely with little or no face-to-face time, the words we use, when we use…
Paula WrightAugust 7, 2020
Yesterday, Instagram put their stake in the ground with a platform to rival TikTok. We knew this would eventually come, and the timing could not be more predictable as TikTok’s fate is up in the air with talks of potential…
TunheimAugust 6, 2020
In our sixth installation of Social Media Best Practices, we discuss how Call-to-Actions can drive engagement and clicks to your landing page. If you missed Best Practice #5: “Utilize a variety of media types to reach a variety of audiences,”…
TunheimAugust 4, 2020
I have begun acknowledging to family, friends and colleagues that the impacts of the pandemic and the devastation it has unleashed are starting to get to me. I am incredibly fortunate: I can work from home, and our business is…
Kathy TunheimAugust 4, 2020
Tunheim sat down with our longtime friend and former client, Minnesota Hospital Association’s Vice President of Communications and Public Relations, Wendy Burt, to discuss how they have been handling the current health pandemic and their approach to COVID-19 and The…
TunheimJuly 30, 2020
In this week’s installation of Social Media Best Practices, we are focusing on the importance of incorporating a variety of media types in order to reach different audiences. Sharing your message through a variety of visual means can algorithmically help…
TunheimJuly 29, 2020
Ronald Reagan, the 40th president of the United States, was dubbed ‘The Great Communicator’ during his tenure for a potent ability to use storytelling, word pictures and empathy to bring Americans along with his policy choices. He acknowledged that he…
Kathy TunheimJuly 28, 2020