Strategic Communications
What is Integrated Communications?
In today’s fast-paced digital world, effective communication is paramount for businesses to thrive. But what exactly is Integrated Communications, and how can it elevate your brand to new heights? Experts Liz Sheets and Emily McGrath explain below. Defining Integrated Communications Integrated Communications is more than just a buzzword; it’s a strategic approach to ensure your…
Read MoreUsing Data-Driven PR to Tell Better Stories
The current media landscape has all but done away with traditional media pitching in which you throw out your press release to as many journalists as possible and hope it sticks. Today, journalists want to be pitched things that they are interested in, and they want something that pops. That thing might just be data.…
Read MoreGamification is the New Way to Market
PR and marketing aren’t all fun and games…until you read this. We’ve all seen the displays in electronics sections of retail stores where you can play demos of the latest video games. But what if you could turn the customer experience into a game or competition of sorts? A lot of brands are tapping into…
Read MoreDigital Considerations for Your 2022 Integrated Marketing Communications Plan
As you gather your team together to brainstorm and hash out the details of your 2022 plan, here are some things for you to consider as you evaluate digital marketing’s role.
Read MoreTwo Steps Forward, One Step Back
If any of us needed affirmation that there is no such thing as going ‘back to normal,’ I think we’re getting that message right now. COVID-19 is not going away, everything is not returning to the way it used to be. A global pandemic has changed our lives in ways we likely couldn’t have imagined.…
Read MoreIn the long run…it has to be about TRUST
Is anyone else sick of the the alarming messages we are seeing about important topics these days? Whether on the topic of beating COVID-19, global political dynamics or climate change, it seems things are either dire and dystopian or fabulous and we’ve ‘turned the corner.’ I have been around long enough to expect shades of…
Read MoreTalking about race
As a 65-year-old white female executive, I must confess that I have serious work to do on the challenge of talking comfortably about race: about differences, about commonalities, about privilege, about systemic racism and its corrosive impacts on people – on Black people, on Indigenous people, on Asian-heritage people. On all of us, really. The…
Read MoreSoftball Lessons
Beyond the pure enjoyment of being back in gatherings with friends, family and colleagues, I am benefitting this summer from the opportunity to watch our seven-year-old granddaughter play her first season of softball. It is turning out to be a chance to reflect on the parallels between her journey to understand – and hopefully become…
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