Strategic Communications
Don’t React to AI. Teach it.
AI Discoverability: A New Way to Control What AIs Say About You In the new era of conversational computing, your stakeholders’ first touchpoint is no longer a search engine, it’s an AI. When your investors, customers, policymakers, or future employees ask ChatGPT, Gemini, or Copilot a question about you, what do they hear? The AI’s…
Read MoreA Proven Framework for Brands That Need Breakthrough Ideas Now
Breakthrough Ideas Aren’t Accidents. They’re Built. There’s a certain myth around the “breakthrough idea” — the kind of concept that reinvents a product, captures the imagination of a market, or creates something entirely new. We treat it like lightning: random, rare, and impossible to harness. But the truth is, real breakthroughs — the kind that…
Read MoreOne Brand, Two Stories? How to Identify if You Have an Internal-External Messaging Gap
Imagine a nonprofit rolling out a bold new mission at an upcoming press conference. The CEO’s speech is polished, her hair looks great, the deck sparkles, reporters tweet sound bites about innovation and the potential impact. Meanwhile, back in the office, a project manager sends a Slack message to their marketing colleague: “Did anyone know we were doing this?” Silence. A…
Read MoreWhat a Global Network Really Offers: One Agency’s Perspective
When we joined IPREX nearly 20 years ago, our motivation was straightforward: we were stepping away from a holding company and needed a new solution to serve our global clients. We wanted partners in key markets who could help us deliver work at the same standard—people we trusted, who operated like us. IPREX gave us…
Read MoreLeading Through Uncertainty: Why Every Executive Needs a Thought Partner in Fast-Changing Markets
In today’s fast-changing business environment, uncertainty isn’t an occasional challenge—it’s the norm. Whether it’s shifting regulations, economic swings, emerging competitors, or rapid technological advances, leaders must navigate complex landscapes while keeping stakeholders informed, engaged, and confident. But here’s the truth: You don’t have to do it alone. An experienced communications thought partner can be the difference…
Read MoreLeaning into Change: Communicating Effectively with Your Audiences
Change is inevitable, and in today’s fast-moving business landscape, the ability to proactively navigate change is essential. While many companies traditionally operate under the assumption that minimizing disruption is the best way to protect their business interests and margins, the reality is that change is the name of the game. If your organization isn’t already…
Read MoreOwn Your Brand’s Story with Audiences
At Tunheim, we empower our clients to take responsibility for how they are understood by the stakeholders essential to their success. Storytelling is a powerful tool. Tunheim designs integrated campaigns to help our clients consistently share their stories through various channels, such as social media, websites, corporate communications, media relations, and public affairs. We encourage…
Read MoreShort-term Communications Support to Cover Talent Gaps
Are one of these challenges familiar: Is your team short staffed? Are you handling new projects with no bandwidth? Are you working on a rollout or expansion realizing it is beyond your team’s capacity? Are you in need of someone to keep the train running during a parental or medical leave, or during a crisis?…
Read MoreNavigating Black Friday: Tradition Meets Technology
Black Friday, once synonymous with crowded malls and chaotic parking lots, has undergone significant transformation in past years. While the core excitement of this annual shopping extravaganza remains, the ways in which consumers engage with it have evolved, blending tradition with the conveniences of the digital age. Gone are the days of a singular, frenzied…
Read MoreWhy You Should Never Say ‘No Comment’ to Media
Ever wondered why saying ‘no comment’ to the media might not be the best move? Join Bess and Liz in a compelling conversation that unravels the hidden dangers behind these two seemingly harmless words. In this blog post, we’ll explore key insights from their discussion and how strategic responses can transform your media interactions. Understanding…
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