Brand Positioning
Why Nobody Knows What You Do Anymore: A Story About Fractured Branding
Walk into a hypothetical coffee shop with me. The first thing we see is the window. It advertises the shop as Frankies Farm-to-Cup in hand-lettered script. It’s a little smudged in a cute way. Feels earnest. Small batch, local, maybe the barista owns chickens. So far, so good. We step inside and glance the menu, which is…
Read MoreA Proven Framework for Brands That Need Breakthrough Ideas Now
Breakthrough Ideas Aren’t Accidents. They’re Built. There’s a certain myth around the “breakthrough idea” — the kind of concept that reinvents a product, captures the imagination of a market, or creates something entirely new. We treat it like lightning: random, rare, and impossible to harness. But the truth is, real breakthroughs — the kind that…
Read MoreWhen the Most Digital Generation Goes Analog, Brands Need Research
Walk through a college campus or concert venue, and you might spot a flip phone snapped shut or a Walkman clipped to a belt. For a generation raised online, Gen Z is taking a surprising analog turn as some return to landline phones or – gasp! – even talking on the phone. But before you…
Read MoreOne Brand, Two Stories? How to Identify if You Have an Internal-External Messaging Gap
Imagine a nonprofit rolling out a bold new mission at an upcoming press conference. The CEO’s speech is polished, her hair looks great, the deck sparkles, reporters tweet sound bites about innovation and the potential impact. Meanwhile, back in the office, a project manager sends a Slack message to their marketing colleague: “Did anyone know we were doing this?” Silence. A…
Read MoreOwn Your Brand’s Story with Audiences
At Tunheim, we empower our clients to take responsibility for how they are understood by the stakeholders essential to their success. Storytelling is a powerful tool. Tunheim designs integrated campaigns to help our clients consistently share their stories through various channels, such as social media, websites, corporate communications, media relations, and public affairs. We encourage…
Read MoreGive the gift of stylish sun protection with Mott50
With holiday shopping in full swing following Black Friday and Cyber Week deals, December is a busy time for our client Mott50, a sun-protective swimwear brand. Mott50’s mission is all about wellness, skincare and sun protection, but they believe fashion doesn’t need to be sacrificed for high-performance swimwear. All the products are meticulously designed to…
Read MoreDid Someone Say Cocktails?
With flavors that scream “Minnesota!”, client Brother Justus Whiskey Company (BJWC) is officially kicking off curbside pickup prior to opening its brand-new cocktail room next month (COVID-19 shutdown dependent). While plans for the local whiskey distillery changed last week—the cocktail room was originally supposed to open to the public for reservations this week on Wednesday,…
Read MoreStaying Healthy this Fall with Nature’s Way’s Lynn Green
Tunheim has been fortunate enough to work alongside the Nature’s Way team this past summer and fall to help launch some new products. Through our work with them, we have gotten to know Lynn Green, Integrative Nurse and Master Herbalist, NP, MH, who at Nature’s Way focuses on primary prevention and holistic health. We were…
Read MorePodcast: 2 Key Things Every US Brand Should Consider Under the New USMCA Trade Deal
The Wall Street Journal is dominated by headlines pointing to looming impacts from the US trade wars with the rest of the world. The market is in whiplash mode, manufacturers are signaling difficult days ahead and President Trump is attacking The Fed saying its decision to raise rates is threatening what has been a booming…
Read MoreWhat does your brand believe in?
Nike’s 30th anniversary ‘Just Do It’ campaign featuring Colin Kaepernick has done what every advertising agency hopes for – dominate public conversation. It has broken off the sports page and generated everything from a presidential tweet to sneaker-effigies usually reserved for star players taking their talents elsewhere. The campaign was timed perfectly to coincide with…
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