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Brand Positioning Management Consulting Podcast: Rethinking Public Affairs

Podcast: 2 Key Things Every US Brand Should Consider Under the New USMCA Trade Deal

The Wall Street Journal is dominated by headlines pointing to looming impacts from the US trade wars with the rest of the world. The market is in whiplash mode, manufacturers are signaling difficult days ahead and President Trump is attacking…

Pat MilanOctober 24, 2018

Health Care Podcast: Rethinking Public Affairs

Podcast: Rethinking Health Care Through Disruption

Food, entertainment, transportation and travel have all become increasingly customer-centric as digital and social technology disrupt industries. Now, the man who arguably created the early model of consumer-centric brand champions in the food industry is turning his focus toward healthcare.…

Pat MilanOctober 9, 2018

Brand Positioning Crisis Communications + Issues Management Public Affairs Public Relations

What does your brand believe in?

Nike’s 30th anniversary ‘Just Do It’ campaign featuring Colin Kaepernick has done what every advertising agency hopes for – dominate public conversation. It has broken off the sports page and generated everything from a presidential tweet to sneaker-effigies usually reserved…

TunheimSeptember 7, 2018

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Podcast: 2 Key Things Every US Brand Should Consider Under the New USMCA Trade Deal

Podcast: Rethinking Health Care Through Disruption

What does your brand believe in?

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