Connecting with your audience is key to the success of any digital marketing campaign. The path to accomplishing this is hard work, but with your target audience front of mind, you can construct just the right formula to spark engagement and accomplish your goals. This blog post marks the first of our Best Practices series, which was created to provide our best tricks of the trade when it comes to creating a strong presence on social media for ourselves and our clients.
Best Practice #1: Keep messaging clear and brief
It’s best to assume that your content on social platforms like Facebook is going to end up in front of folks who:
- Know nothing about your brand or organization
- Will give your post 6 seconds or less of consideration
Keeping this is mind is a helpful gut-check. Your post needs to be as clear and straight-forward as possible. Make sure audiences know the benefit they will receive from engaging with or clicking on your content. Try to get specific by displaying proof points like statistical facts. Posts (and ads) should focus on an individual topic, fact or event instead of mixing messages.
Sometimes you can take the route of appealing to audience’s emotions, but sooner or later they will be looking for the authority or credibility behind your brand or organization. Make sure any linked website content conveys legitimacy and offers a depth of additional context related to the original post.
A recent survey from @consumerreports showed that 60% of prospective Minnesota car buyers are interested in electric vehicles. 66% said they want to choose from MORE types of electric vehicles, such as SUVs and pickup trucks. Get the facts at https://t.co/jk3sMywvgL. #mnleg pic.twitter.com/ZYZHkSR4gS
— Minnesotans for Clean Cars (@MNforCleanCars) June 20, 2020
