Having a strong email marketing strategy helps you to reach your audiences in a personalized way. With inboxes constantly being filled, how can you ensure your emails are being opened and read? Here are a few tips to keep in…
Katie NorbyMay 3, 2021
With COVID regulations loosening up and vaccine numbers climbing, many of us see a return to normalcy in the near future including attending events. We already know people plan to attend gatherings in their personal lives—2021 is one of the…
TunheimApril 29, 2021
As communications consultants to organizations large and small, we know that there continues to be trepidation for some about how best (and whether) to raise awareness of their organization’s commitments and actions related to environmental impact. Let us review the…
Liz SheetsApril 26, 2021
“Situational awareness” is not a term that I remember using earlier in my career; I’ve always associated it with physical safety, as in worrying about walking alone to my car in a dark parking lot. But in the past year,…
Kathy TunheimApril 20, 2021
“Minneapolis is not alone.” That was the text message I received yesterday from a dear friend who lives in New York. While I very much appreciated her outreach, I think those of us who lead organizations and communities in this…
Kathy TunheimApril 13, 2021
This is the second part of our two-part series on PR and media relations tactics. Click here for part one and make sure you are following us on Facebook, LinkedIn, Twitter and Instagram so you don’t miss any updates.In part one, we discussed some of…
Sandi ScottApril 8, 2021
Digital communications have never existed in a silo but the practice of digital marketing has often been treated as one.
David EricksonApril 6, 2021
Businesses have long had the challenge of looking to influence governmental oversight that creates the guardrails for markets, without crossing ethical lines or raising public criticism. The hyper-partisanship of our present landscape—and the speed and power of digital media—are creating…
Kathy TunheimApril 6, 2021
The continuing pressure of pandemic restrictions and worries, the omnipresent atmosphere of dissonance in our communities and the dysfunction in our politics: all of this collectively has led me to wondering about the forging of steel. I am, of course,…
Kathy TunheimApril 1, 2021