Walk through a college campus or concert venue, and you might spot a flip phone snapped shut or a Walkman clipped to a belt. For a generation raised online, Gen Z is taking a surprising analog turn as some return…
TunheimSeptember 16, 2025
Is your internal and external messaging aligned? Learn how to easily spot messaging misalignment and tips to fix it.
Paul ThelenJuly 24, 2025
Why CMOs Need an AI Brand Visibility Audit Now Brand discovery is undergoing a seismic shift. Generative AI and Large Language Models (LLMs) like ChatGPT and Gemini are no longer just futuristic concepts; they are rapidly becoming the go-to sources…
David EricksonMay 19, 2025
When we joined IPREX nearly 20 years ago, our motivation was straightforward: we were stepping away from a holding company and needed a new solution to serve our global clients. We wanted partners in key markets who could help us…
Liz SheetsMay 12, 2025
In this episode of the Being Understood podcast, Bess Ellenson, Senior Director of Media and Storytelling at Tunheim, joins host David Erickson to explore the evolving landscape of public relations and media strategy. From foundational messaging and audience targeting to…
TunheimMarch 28, 2025
Change is inevitable, and in today’s fast-moving business landscape, the ability to proactively navigate change is essential. While many companies traditionally operate under the assumption that minimizing disruption is the best way to protect their business interests and margins, the…
Liz SheetsMarch 11, 2025
The digital landscape is shifting—fast. Artificial intelligence (AI) is changing how consumers find and interact with brands, and the strategies that once worked for search and social media are rapidly becoming obsolete. For CMOs, this presents both a challenge and…
David EricksonMarch 7, 2025
In today’s fast-changing business environment, uncertainty isn’t an occasional challenge—it’s the norm. Whether it’s shifting regulations, economic swings, emerging competitors, or rapid technological advances, leaders must navigate complex landscapes while keeping stakeholders informed, engaged, and confident. But here’s the truth:…
Liz SheetsFebruary 13, 2025
At Tunheim, we pride ourselves on evolving to meet the needs of our clients and the industries we serve. Our team’s expertise and adaptability are central to our success, and we’re thrilled to announce some exciting changes: new faces bringing…
TunheimJanuary 17, 2025