Tunheim has been named consumer public relations agency of record for Twin Cities-based Select Comfort Corp., creator of the Sleep Number bed. In winning the business, Tunheim built a team comprising key capabilities from IPREX, its network of 115 independent communication offices worldwide.

Sleep Number began its search for a communications agency earlier last year in an effort to put greater emphasis on its brand story – particularly how the company’s innovations can markedly improve sleep quality. After an extensive search, Tunheim was chosen for its all-encompassing approach that combined strategic insights with its ability to translate those insights into fresh and impactful results.

“Tunheim’s extensive retail experience, creativity and media relations expertise are a good fit for our needs,” said Melissa Barra, Chief Strategy and Customer Relationship Officer for Select Comfort.

Known for working with clients interested in “Rethinking,” Tunheim has deep expertise in a broad set of industries and specializes in helping clients navigate complex change, most especially helping them rethink how they must work to be understood by their stakeholders.

“We are thrilled and honored to partner with Sleep Number and are looking forward to contributing to their success,” said Kathy Tunheim, President and CEO of Tunheim. “At Tunheim, we are eager to team up with organizations looking to disrupt their category in new ways, which is why we feel this is an ideal match.”

With growing awareness of the important role that sleep plays in health, performance and overall wellbeing, Sleep Number is working with Tunheim to raise visibility of Sleep Number’s broad range of products that deliver on the promise of quality sleep.

IPREX partners participating in the winning proposal included: Crossroads, Eisbrenner, French ǀ West ǀ Vaughan, Hanser & Associates, Makovsky, and Walt & Company.


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