In 2024, there are many data sets to help measure strategic communications campaign success. Among them, are:
- Earned media coverage,
- Social media chatter,
- Social media engagement,
- Online reviews and ratings,
- Business listing activity,
- Search engine visibility and rankings,
- Video views and completions,
- Podcast followers,
- Display advertising impressions,
- Social advertising reach & engagement,
- Search advertising click-through rates,
- New versus returning website visitors from all channels,
- Website content engagement, including scroll depths, time on page, and content shares,
- Conversions such as newsletter subscriptions, account creation and logins, business inquiries, and direct sales.
Tunheim’s Measurement Philosophy
One of the most frequent questions we are asked is how we measure.
Tunheim’s measurement philosophy begins at the end.
Client Goals
We have frank conversations with our clients about what success looks like to them, specifically. Client goals should be specific, measurable, achievable, relevant and time-bound in order to ensure accurate tracking and assessment of our efforts.
Key Performance Indicators
Once we have agreement on the result that would demonstrate success, we build our measurement plan from that endpoint backwards to the beginning of our engagement to identify each key performance indicator (KPI) that leads to success.
This measurement plan serves as the foundation for any reporting dashboards we create that take into consideration the audience for the dashboard and the most important metrics they need to know.
Ready to elevate your communications strategy? Contact us today to discover how our data-driven insights can drive your success.
