TUNHEIM KNOWS

AI Discoverability

Stakeholders are learning about your organization from AI.

Your brand, reputation and key messages are increasingly shaped by what AI systems say about you, not just what appears on your website or in the media.

Tunheim helps organizations take control by ensuring these systems understand their verified truth. We take a stakeholder-first, strategic approach that goes beyond today’s platform-focused “AI optimization.” By combining our expertise in strategic communications, public relations, public affairs and digital strategy, we help organizations teach AI who they are, what they do, who they serve, and why it matters.

Our AI discoverability services

  • AI Persona Development – Build stakeholder-informed personas to inform and guide AI interactions

  • AI Discoverability Strategy – Help ensure your organization appears accurately in AI chatbots and AI-driven search

  • AI-Enhanced Content Creation – Use AI tools to ideate and produce content aligned with your audiences and your communications strategy

  • AI-Supported Research & Insights – Leverage AI to gather actionable insights that inform strategic decisions

  • AI Workflow & Productivity Tools – Streamline internal processes and improve efficiency with AI-enabled solutions

  • AI Monitoring & Issue Scanning – Identify emerging risks, opportunities, and conversations relevant to your organization

  • AI Training & Team Enablement – Equip teams to adopt AI responsibly and integrate it into daily workflows

  • AI Message Optimization – Refine key messaging to ensure AI outputs are accurate, clear, consistent, and resonate with key stakeholders

  • AI Ecosystem Validation – Confirm your verified truth is reinforced across digital and authoritative AI sources

View our digital + content work

Move MN

University of Minnesota

Minnesota’s Hospitals

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Digital + Content

Don’t React to AI. Teach It.

AI Discoverability: A New Way to Control What AIs Say About You In the new era of conversational computing, your stakeholders' first touchpoint is no longer a search engine, it's an AI. When your investors, customers, policymakers, or future employees…
David Erickson
December 3, 2025