AI Discoverability: A New Way to Control What AIs Say About You
In the new era of conversational computing, your stakeholders’ first touchpoint is no longer a search engine, it’s an AI. When your investors, customers, policymakers, or future employees ask ChatGPT, Gemini, or Copilot a question about you, what do they hear?
The AI’s best guess… or your verifiable truth?
AI Discoverability Isn’t Just Marketing. It’s Enterprise-Wide Strategy.
Because our methodology is integrated across our entire agency, it delivers value far beyond the marketing department.
- For Crisis: You don’t want an AI “guessing” your side of the story. Our framework ensures your verified truth is the foundational data set.
- For Public Affairs: When a policymaker asks an AI to summarize a complex issue, your nuanced position is what it finds.
- For Management Consulting: The “Conversational Journey” audit reveals what your market truly thinks, providing invaluable data for your next business strategy.
This is why AI Discoverability matters now across your C-suite.
Don’t React to AI. Teach it.
Right now, your brand, reputation, and core value proposition are being defined for you by a black box. It’s time to take control.
The “Platform-First” Trap: Why GEO and AIO Aren’t Enough
Other agencies are now selling “Generative Engine Optimization” (GEO) or “AI Optimization” (AIO). These are tactical, “platform-first” approaches.
They start by auditing what an AI gets wrong and then react to it, scrambling to fix errors with a flurry of PR hits or basic schema recommendations. This is a reactive game of ‘whack-a-mole’ you will never win, because you are always one step behind the algorithm.
Reacting to the bot is a losing strategy. Teaching the bot is the only way to win.
The Tunheim Solution: A Stakeholder-First Approach
We’ve built a different, more powerful methodology. We don’t start with the platform; we start with your stakeholders.
We believe you cannot influence a machine until you deeply understand the human who is using it.
Our AI Discoverability service is a strategic, C-suite process that architects your company’s foundational truth. We’ve mastered this approach by developing a unique, proprietary process: The “Stakeholder-to-Syntax” Pipeline.
- Stakeholder Intelligence: We begin with the deep, human-centric research that defines our agency. We build robust personas and map the entire conversational journey of your key stakeholders, from buyers and investors to policymakers and potential hires.
- Concept Optimization: We use that intelligence to build the foundational “Knowledge Graph” for your brand. This is your conceptual truth, your expertise, your executive voices, and your position in the market. It becomes the official “answer key” for the AI.
- Technical Execution: We translate this strategic blueprint into the native, machine-readable language of AI (Schema.org / JSON-LD) and deploy it directly onto your owned properties. We don’t just “recommend” schema; we architect it.
- Ecosystem Validation: Finally, we use our full-service media, digital, and public affairs expertise to validate this truth across the entire digital ecosystem—from the high-authority earned media that AIs trust to the critical databases like Wikidata that form their training data.
This Isn’t Our First Algorithm
For 30 years, Tunheim has guided the world’s leading organizations through the algorithms that control information flow.
- We mastered email spam filters to get your message delivered.
- We mastered Google’s search rankings to get your brand seen.
- We mastered social media feeds to get your story told.
Generative AI is just the next, most complex, evolution. We provide Algorithmic Resilience based on a pattern of adaptation we’ve proven for three decades.
Stop chasing the algorithm. It’s time to teach it.
Architect your AI Discoverability framework.
