Social Media
How To Go Beyond Integrated Digital Marketing
Digital communications have never existed in a silo but the practice of digital marketing has often been treated as one.
Read MoreSuper Bowl 2021: A Game Unlike Any Other
As we can say about much of the past year’s events, last night’s Super Bowl spectacle was one that will go down in history. From the COVID-19 safety, the ad landscape, inclusion and diversity efforts, to the ways that everyone at home was watching – the biggest night in sports kept us on our toes…
Read MoreDigital Influence in 2021
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Read MoreMake sure you understand who actually saw your ads – and where!
In our tenth and final installment of our Social Media Best Practices series, we discuss the importance of understanding your Facebook ad audience and how knowing the specifics of your demographics can help you achieve success. If you missed Best Practice #9: “A hybrid paid and organic approach,” click here. Make sure you understand who…
Read MoreSocial Media Best Practices: A hybrid paid and organic approach
Our ninth installment of Social Media Best Practices touches on putting money behind your organic posts and why boosting posts is well worth the investment. If you missed Best Practice #8: “Play by Facebook’s rules,” click here. A hybrid paid and organic approach Unfortunately, organic post reach is severely limited. Facebook will not be serving…
Read MoreSocial Media Best Practices: Play by Facebook’s rules
In our eighth installment of Social Media Best Practices, we discuss the importance of abiding by Facebook’s rules when conducting an ad campaign. If you missed Best Practice #7: “Practice good link hygiene,” click here. Facebook has lots of rules, and they are constantly changing. You are most likely to learn about them when one…
Read MoreSocial Media Best Practices: Practice good link hygiene
In this week’s installment of Social Media Best Practices, we discuss how good link hygiene is essential to your social media presence. If you missed Best Practice #6: “Always use a call to action – but play by the platform rules,” click here. Before posting any link on Facebook, it’s worth establishing a checklist to…
Read MoreLet’s be Reels! Can Instagram’s newest feature take on TikTok?
Yesterday, Instagram put their stake in the ground with a platform to rival TikTok. We knew this would eventually come, and the timing could not be more predictable as TikTok’s fate is up in the air with talks of potential bans or acquisitions. With an impending threat to shut down TikTok (owned by Chinese internet…
Read MoreSocial Media Best Practices: Always use a call to action – but play by the platform rules
In our sixth installation of Social Media Best Practices, we discuss how Call-to-Actions can drive engagement and clicks to your landing page. If you missed Best Practice #5: “Utilize a variety of media types to reach a variety of audiences,” click here. Any form of engagement is welcome and valuable, but ultimately your posts should…
Read MoreSocial Media Best Practices: Utilize a variety of media types to reach a variety of audiences
In this week’s installation of Social Media Best Practices, we are focusing on the importance of incorporating a variety of media types in order to reach different audiences. Sharing your message through a variety of visual means can algorithmically help you target different users. If you missed Best Practice #4: “Creating Compelling Creative Content,” click…
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