Social Media
Take Control of Your Brand’s Future: The New Rules of AI-Driven Discoverability
The digital landscape is shifting—fast. Artificial intelligence (AI) is changing how consumers find and interact with brands, and the strategies that once worked for search and social media are rapidly becoming obsolete. For CMOs, this presents both a challenge and an opportunity. Will you proactively adapt to AI-driven discoverability, or will you wait until your…
Read MoreThe Secrets to Finding the Perfect Influencer
How do you pick the right influencer to represent and promote your company or brand? There are so many different kinds of influencers: Food influencers, B2B influencers, and even granfluencers. You may be thinking: surely there is one out there that is right for me. It’s clear that influencers are not one-size fits all. One might…
Read MoreA Guide to Optimizing Your Podcast
Over the past several years, podcasting has taken a new rise in popularity. This emergence has pushed brands to dig into a new form of content. Everyone wants to get their hands on a high-performing podcast to harness more brand awareness and loyalty. How can you stand out in an increasingly competitive and oversaturated environment?…
Read MoreSocial Media’s Diminishing Reach
You may have heard the recent “controversy” about Meta reducing the prominence of news and political content on Facebook, Instagram but more specifically its new competitor to Twitter, Threads. Given Tunheim’s role as a public relations and a public affairs practitioner, those are two industry sectors I pay close attention to. And boy are they…
Read MoreDigital Marketing Audit
There are typically 8 scenarios in which you’d want to conduct a digital marketing audit. Read our ultimate guide to digital marketing audits.
Read MoreElon Musk’s Twitter Deal: What Now?
With Twitter’s future taking a hard turn under new owner Elon Musk, what should be the strategy be for businesses and brands that may feel caught in the middle of a cultural and political battle. Team Tunheim’s Pat Milan, David Erickson and Maddie Greene discuss the options. The Thing About Twitter Transcript Pat Milan: Elon…
Read MoreHow To Deal With Trolls On Social Media
News of free-speech absolutist Elon Musk’s acquisition of Twitter 🎙️ has got the Twitterverse abuzz with fears the platform that already had a problem with trolls is about to get much worse. Are you or your company the current target of social media trolls? Are you worried you may be if Musk opens the floodgates?…
Read MoreHow To Harness Online Behavior To Deliver Key Messages
Countless eye tracking studies demonstrate that people do not read online in the same, concentrated manner as they do printed material. People scan online content. There are different types of scanning behavior but the most common is the F-shaped scan, where eye movements track in the shape of the letter F. The following are eye…
Read MoreInfluencer Campaigns: A look inside a multi-brand grilling campaign
Raise your hand if you have been #influenced by someone you follow on social media. Generation after generation is more “online” than the one before, and often are seeking inspiration on what to wear, where to go and what to eat. Tapping into the $13.8 billion industry of influencer marketing is a smart way to…
Read More6 Tips for Upgrading Your LinkedIn Profile
LinkedIn isn’t just for networking and job searching – it also creates an opportunity to position yourself to your professional network and the public. For thought leaders appearing at events or featured in the media, or anyone looking to impress a client or new colleague, a well-curated LinkedIn profile allows you to put your best…
Read More