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Why Nobody Knows What You Do Anymore: A Story About Fractured Branding

Walk into a hypothetical coffee shop with me. The first thing we see is the window. It advertises the shop as Frankies Farm-to-Cup in hand-lettered script. It's a little smudged in a cute way. Feels earnest. Small batch, local, maybe…

Paul ThelenNovember 13, 2025

Public Relations

Why You Need a Team to Build Your PR Plan (and What Happens When You Don’t)

For many mid-sized businesses, public relations is squeezed between marketing campaigns, product deadlines, and leadership meetings. Someone “owns” it, but only part-time. Stories get told inconsistently. Opportunities come and go. And before long, visibility starts to fade. It’s not that…

Bess EllensonNovember 5, 2025

Navigating the Winds of Change. Single tree with strong roots in a storm.

Change Management Leadership

Navigating the Winds of Change: Leadership Rooted in Values

The world feels especially turbulent right now. Enormous political pressures, economic uncertainty, rapid advances in AI, and ongoing societal shifts around equity and inclusion are putting extraordinary strain on leaders. The stakes are high. The speed of change is relentless.…

Ben HillOctober 29, 2025

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Why Nobody Knows What You Do Anymore: A Story About Fractured Branding

Why You Need a Team to Build Your PR Plan (and What Happens When You Don’t)

Navigating the Winds of Change: Leadership Rooted in Values

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