Tunheim Blog - Insights From Team Tunheim

Crisis Communications + Issues Management Health Care Public Relations Rethinking

Brexit & Med Devices: Six Critical Business Scenarios

The Impact of Brexit Includes Clinical Trials, R&D, Taxes and Litigation. Medical device makers must consider multiple scenarios and alternative strategies as Brexit threatens to impact nearly every critical business factor. Tunheim's team of global business consultants in Minneapolis and…

TunheimFebruary 9, 2017

Management Consulting Public Relations Rethinking

Rethinking in 2017: Change is Happening

We’re one week into the New Year, which means you are probably digging out and setting your priorities for 2017. Before any more time goes by... Take a moment and ask yourself, “What are you Rethinking this year?" https://vimeo.com/198365057 Think change…

TunheimJanuary 7, 2017

Brand Positioning Community Development Crisis Communications + Issues Management Public Relations

Boost Your Corporate Reputation to Build a Better Brand: Here Is How

Whether you operate a large corporation or a single-location store, there’s nothing more important to your organization’s success than managing your business reputation. The quicker you enact a plan to actively develop an appropriate brand image and do the work…

TunheimDecember 2, 2016

Digital + Content

Creating Content That Matters to Your Customers

The internet and social media have changed how organizations interact with prospects and customers. Prospects rely on blogs, social channels and their own research to determine potential companies with which to do business, and rely less on trade shows…

Sandi ScottOctober 6, 2016

Digital + Content

Rethinking B2B Earned Media Strategies

Over the past decade, social media channels have grown in popularity and are now used by everyone from individuals to small businesses to large global corporations to get their messages out. Though it took a little longer for B2B organizations…

Sandi ScottSeptember 29, 2016

Brand Positioning Digital + Content

Employing the Past: Becoming a Beloved Brand by Leveraging Nostalgia

In the world of media, the zeitgeist has become rampant with a call back to fond memories of the past. The last few months have seen a resurgence in practices and properties that captivate our beloved conception of the past. “Ghostbusters”…

TunheimSeptember 21, 2016

Brand Positioning Community Development Public Relations Tunheim News

Are you an effective communicator? How authentic communication can increase your ROI

Just seven percent of what you communicate to others is interpreted through the words you speak*. The remaining 93 percent is communicated through non-verbal factors. So, that being the case, please, join me in a moment of personal panic, and…

TunheimAugust 9, 2016

Public Affairs

America is desperate for an adult conversation. Why not one on trade.

You might not know it from all the noise (shouting) on the presidential campaign trail, but there are some real issues on the minds of voters. According to a May 2016 Gallup survey, 25 percent of Americans picked the economy…

TunheimJune 8, 2016

Public Affairs Public Relations

Rethinking Outrage: It is More Impactful to Stand for Something

By Kathy Tunheim, CEO There was a fascinating article in The New York Times in February ("What’s the Point of Moral Outrage?") about a study that had been published in the journal Nature by a group of academics from Yale…

Kathy TunheimMay 4, 2016

When the Most Digital Generation Goes Analog, Brands Need Research

One Brand, Two Stories? How to Identify if You Have an Internal-External Messaging Gap

Is Your Brand Invisible in the Age of AI?