Non-Profit » Tunheim

Don’t React to AI. Teach It.

AI Discoverability: A New Way to Control What AIs Say About You In the new era of conversational computing, your stakeholders' first touchpoint is no longer a search engine, it's an AI. When your investors, customers, policymakers, or future employees…

David EricksonDecember 3, 2025

Brand Positioning

Why Nobody Knows What You Do Anymore: A Story About Fractured Branding

Walk into a hypothetical coffee shop with me. The first thing we see is the window. It advertises the shop as Frankies Farm-to-Cup in hand-lettered script. It's a little smudged in a cute way. Feels earnest. Small batch, local, maybe…

Paul ThelenNovember 13, 2025

Public Relations

Why You Need a Team to Build Your PR Plan (and What Happens When You Don’t)

For many mid-sized businesses, public relations is squeezed between marketing campaigns, product deadlines, and leadership meetings. Someone “owns” it, but only part-time. Stories get told inconsistently. Opportunities come and go. And before long, visibility starts to fade. It’s not that…

Bess EllensonNovember 5, 2025

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Don’t React to AI. Teach It.

Why Nobody Knows What You Do Anymore: A Story About Fractured Branding

Why You Need a Team to Build Your PR Plan (and What Happens When You Don’t)

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