We asked our team of experts here at Tunheim for their top digital public relations tips. Here’s what they said:

Know your audience so you can precisely target your audience! Whether it be based on beliefs and interests, demographics, or geographies. Digital advertising funds can go a lot further and be much more effective when using precision-targeting vs pushing things out widely.

Sarah HindeDirector of Public Affairs and Advocacy

Success is not about the numbers of followers and likes, it’s about engaging your target audiences.

Lani JordanStrategic Partner

Ask reporters for links to your client’s content. Links from relevant, topical content are very important for search engine ranking, especially from a news organization. Most will ignore your request but sometimes they’ll honor it and that’s a valuable asset you can provide the client. But you need to force them to say no, which most people don’t like to do.

David EricksonDirector of Integrated Digital and Social Media

Answer two key questions: who do we need to reach? what do we need them to do? Plan accordingly: focus!

Kathy TunheimCEO and Principal

When hoping to reach targeted audiences, I have always felt it important to actively tag those audiences or influencers that they follow rather than just naming them and hoping that the message hits their feeds eventually. Where I have had strong relationships I have even pro-actively called some influencers in advance and notified them of upcoming posts with the ask that they reshare. A couple friends with 10k-20k followers willing to just retweet, as an example, can generate a lot of eyeballs quickly.

Emmett ColemanStrategic Partner

Don’t get ahead of yourself with the creative vision, stick to the basics and have a conversation about what is the main goal of your digital PR efforts.

Tap into the influencers or big local personalities in your market that can help spread awareness, drive traffic or increase trust in your product, news or effort.

Ashley PettingillAccount Strategist

Don’t forget videos—they create high engagement on social.

Emily McGrathDirector of Integrated Communications

Provide media members with all your digital assets in one convenient package, so they are not scouring the internet for information, images and videos.

Jason DorowAccount Supervisor
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