Jason’s career in sports and entertainment marketing spans 16 years, working in sponsorship development and marketing at one of the largest motorsports events in the Upper Midwest. He then transitioned to the management team, spearheading the opening of the Ralph Engelstad Arena, the premier collegiate hockey facility in North America.
At “The Ralph,” Jason successfully led all sales and marketing initiatives for the facility including suite, ticket and sponsorship sales, forming partnerships with blue-chip corporations such as Coca-Cola, Subway and MillerCoors. He was also instrumental in securing events for the facility, including the NCAA Elite Eight Basketball Championship and Minnesota Wild Exhibition NHL games.
Since moving on from Grand Forks, N.D., Jason has worked for Fortune 500 companies in Minneapolis, including U.S. Bank, The Walt Disney Corporation and CBS Broadcasting, continuing to implement innovative ideas while driving new business revenues in the ever-evolving sports marketing, media and entertainment industries.
Jason’s specialties include: sponsorship representation; activation strategies enhancing consumer engagement, developing new revenue streams for properties and enhanced ROI for brands.
Jason is a native of Minot, North Dakota.