Posts Tagged ‘Being Understood’
How To Harness Online Behavior To Deliver Key Messages
Countless eye tracking studies demonstrate that people do not read online in the same, concentrated manner as they do printed material. People scan online content. There are different types of scanning behavior but the most common is the F-shaped scan, where eye movements track in the shape of the letter F. The following are eye…
Read MoreIn the long run…it has to be about TRUST
Is anyone else sick of the the alarming messages we are seeing about important topics these days? Whether on the topic of beating COVID-19, global political dynamics or climate change, it seems things are either dire and dystopian or fabulous and we’ve ‘turned the corner.’ I have been around long enough to expect shades of…
Read MoreThe Importance of Being Understood
At Tunheim, we have a mantra that guides our communications work for clients: “Well-understood organizations have the best opportunity for success.” This is particularly true in a time of disruption and change. There has been a lot written about how much has changed in the past 12-14 months. Arguably, the period between February 2020 and…
Read MoreMake sure you understand who actually saw your ads – and where!
In our tenth and final installment of our Social Media Best Practices series, we discuss the importance of understanding your Facebook ad audience and how knowing the specifics of your demographics can help you achieve success. If you missed Best Practice #9: “A hybrid paid and organic approach,” click here. Make sure you understand who…
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