Public Relations
2020 wreaked havoc on society but may have permanently elevated the communications industry’s status
It’s no secret that the events of 2020 took an unprecedented toll on society; but for those in the public relations community, communications have never been more important. Tunheim is a leading member of IPREX, the $420m network of independent communications firms with 1,100 professionals in 100 offices around the world. IPREX recently released insights…
Read More10 Expert Tips for Virtual Interviews and Presentations
Virtual meetings are here to stay. At Tunheim, we prepare executives and spokespeople for media interviews that will make a positive impression. The same guiding principles that make for successful media interviews can also be applied to preparation for virtual presentations or even job interviews. If you’ve got a big moment you’re preparing for (…or…
Read MorePublic Relations is equal parts science and art – don’t let anyone try to convince you otherwise
It goes by many names: PR, public relations, media relations, strategic communications, corporate comms, publicity – there are many ways to describe the profession and the suite of competencies that involve the managing of a company’s external reputation and its dealings and interaction with press and media. It is a critical yet often overlooked function…
Read MoreProceed with Caution: What Start-Ups and Early-Stage Companies Need to Know about Generating Media Attention
In my job I talk to CEOs and founders of healthcare and tech companies every day about their communications, media and public relations strategies. When you have a young company, getting a journalist to write something about your business is oftentimes seen as a major milestone. It’s an important source of third-party validation, serving as…
Read MoreNavigating Newsrooms
Every week, Tunheim hears from organizations who are having an unusually challenging time catching the interest of media in the stories they have to tell. Storytellers have very quickly changed the way they’re working; reporters are working from home, newsrooms are cutting resources, and the news of the day is sucking the air out of…
Read MoreA Global Conversation Inspires Us to Create the New Safe, Inclusive and Equitable Workplace
In the blur of a massive global disruption, taking time to occasionally stop and listen to other people in different situations can be a wonderful gift. Last week, our team at Tunheim had the opportunity to connect, listen and learn how members of our IPREX Global Communication network in 110 cities are being impacted by…
Read MoreThe Media: What You Need to Know
Proactively telling your organization’s stories to news media can be one of the most impactful tools for framing your brand. The practice of media relations – if done well – enables a company to build a reputation based on the stories that make them different, connect with the reporters who lead conversations within a community…
Read MoreClient Spotlight: Now Open-The Sweetest Shop in Town
Sugar Factory Mall of America is making the shopping mecca of Minnesota a sweeter place for shoppers, diners and pop-culture enthusiasts alike! Sugar Factory Mall of America arrived with a bang a few weeks ago with a grand opening event hosted by none other than Jersey Shore’s DJ Pauly D and Tunheim was there for…
Read MoreClient Spotlight: Dazzling Minneapolis with Holiday Cheer
The most wonderful time of the year is here! We’re saying farewell to apple picking and pumpkin spice lattes, and ringing in the holidays with ice skating, hot chocolate, seasonal movies and gift shopping—and there’s no better place to do all of this than at Holidazzle! While Holidazzle is a beloved holiday event, it is…
Read MoreClient Spotlight: Retro Reinvented
Pearson’s Candy Company presses refresh on Minnesota’s sweetest candy legacy “If you aren’t willing to innovate and push, you will go away,” said Joe Driscoll, chief executive officer of Pearson’s Candy Company, and our new Tunheim client, in a recent article published by the Star Tribune. And that’s just what Pearson’s has set out to…
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