Public Relations
The Tools Of Public Relations Professionals
Oftentimes, a client knows they want a public relations professional involved, but doesn’t know what their role should be. In that case, the PR professional has to identify what the client is hoping to accomplish, whether that’s media attention, finding an audience, changing the optics of a situation, or something else. As public relations professionals,…
Read MoreGovernment Public Relations: Put Stakeholder Audiences and Desired Outcomes First
At Tunheim, we believe that effective public relations campaigns almost always begin with a narrow focus on stakeholder audiences. Why? As a government entity, you can waste significant time trying to reach the stakeholders most impacted or most in need of a service or offering. As digital and traditional channels become more decentralized and desegregated,…
Read More8 Digital PR Tips
We asked our team of experts here at Tunheim for their top digital public relations tips. Here’s what they said: “Know your audience so you can precisely target your audience! Whether it be based on beliefs and interests, demographics, or geographies. Digital advertising funds can go a lot further and be much more effective when…
Read MoreDigital Considerations for Your 2022 Integrated Marketing Communications Plan
As you gather your team together to brainstorm and hash out the details of your 2022 plan, here are some things for you to consider as you evaluate digital marketing’s role.
Read MoreSEO & PR
Links from media are more valuable than others. 6 factors that affect link authority and how to think about them with your SEO PR efforts.
Read MoreSocial support & healing for those suffering from long COVID: A Q&A with CaringBridge
With COVID-19 vaccination numbers growing daily and COVID-19 restrictions starting to be lifted, many see the pandemic as nearing its end. However, for those suffering from long-term effects of COVID-19, the end seems nowhere in sight. The symptoms some people are experiencing for weeks or months after recovering from the disease is a syndrome called…
Read MoreAgeism
I suspect ageism has always been ‘a thing.’ Since humans began walking the planet, our evolution has likely involved the tensions that arise when some of us adapt faster than others or adopt new practices ahead of the rest of us. But like so many other aspects of life in the 21st century, it seems…
Read MoreAdvice from our Experts for Returning to In-Person Events
With COVID regulations loosening up and vaccine numbers climbing, many of us see a return to normalcy in the near future including attending events. We already know people plan to attend gatherings in their personal lives—2021 is one of the busiest years for weddings we’ve ever seen! But what about corporate and media events? In-person…
Read MorePublic Relations Tactics 101: Tools You Need to Succeed – Part 2
This is the second part of our two-part series on PR and media relations tactics. Click here for part one and make sure you are following us on Facebook, LinkedIn, Twitter and Instagram so you don’t miss any updates. In part one, we discussed some of our favorite tactics for sharing information with media, including: press release, multi-media release,…
Read MorePublic Relations Tactics 101: Tools You Need to Succeed
This is the first of a two-part series about PR and media relations tactics. Check back for part two and make sure you are following us on Facebook, LinkedIn, Twitter and Instagram so you don’t miss any updates. If your organization is new to leveraging public relations as a marketing technique or if you work…
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