Public Relations
Why You Need a Team to Build Your PR Plan (and What Happens When You Don’t)
For many mid-sized businesses, public relations is squeezed between marketing campaigns, product deadlines, and leadership meetings. Someone “owns” it, but only part-time. Stories get told inconsistently. Opportunities come and go. And before long, visibility starts to fade. It’s not that you don’t have a story worth telling. It’s that building and sustaining visibility takes more than good…
Read MorePR & Media Relations: Messaging, Storytelling & Audiences
In this episode of the Being Understood podcast, Bess Ellenson, Senior Director of Media and Storytelling at Tunheim, joins host David Erickson to explore the evolving landscape of public relations and media strategy. From foundational messaging and audience targeting to advanced crisis communications and the growing intersection of traditional and digital PR, Bess shares actionable insights that senior communications leaders can immediately…
Read MoreWhy Every Professional Should Consider Media Training
At Tunheim, we believe that practice makes perfect, and there is no better way to practice for media interactions than through media training. Navigating media interviews, whether live or recorded, can be challenging. Our media training equips clients with the knowledge and skills to effectively prepare for and conduct interviews across various platforms, including television,…
Read MoreEmbrace Disrupting Your Industry to Better Your Organization’s Competitiveness
Who and what is disrupting your industry? This simple question and the complicated response is critical data that most CEOs are contemplating on an hourly basis. If you ask, your CEO is likely to reply that she is, in fact, the disruptor or is worried about being disrupted. If you think disruption is occurring, take…
Read MoreNavigating the Evolving Journalism and PR Landscape
Written by: Andy Muthoni, Capitol Pathways – Tunheim In an era defined by the relentless evolution of media landscapes and the ever-expanding realm of communication strategies, the intersection of journalism and strategic communications has emerged as a focal point of inquiry during my Capitol Pathways internship. Following insightful discussions with a local print reporter and local TV…
Read MoreTunheim’s Top Wins: Celebrating Successes and Looking Forward to the Future
As we bid farewell to 2023, we can’t help but reflect on the amazing journey this year has been for our company. Gratitude fills our hearts as we look back on the incredible clients and businesses that entrusted us with their aspirations. Our wins extended beyond our company, echoing across the vibrant landscapes of Minnesota…
Read MoreNavigating Black Friday: Tradition Meets Technology
Black Friday, once synonymous with crowded malls and chaotic parking lots, has undergone significant transformation in past years. While the core excitement of this annual shopping extravaganza remains, the ways in which consumers engage with it have evolved, blending tradition with the conveniences of the digital age. Gone are the days of a singular, frenzied…
Read MoreWhy You Should Never Say ‘No Comment’ to Media
Ever wondered why saying ‘no comment’ to the media might not be the best move? Join Bess and Liz in a compelling conversation that unravels the hidden dangers behind these two seemingly harmless words. In this blog post, we’ll explore key insights from their discussion and how strategic responses can transform your media interactions. Understanding…
Read MoreUsing Data-Driven PR to Tell Better Stories
The current media landscape has all but done away with traditional media pitching in which you throw out your press release to as many journalists as possible and hope it sticks. Today, journalists want to be pitched things that they are interested in, and they want something that pops. That thing might just be data.…
Read MoreDigital Marketing Audit
There are typically 8 scenarios in which you’d want to conduct a digital marketing audit. Read our ultimate guide to digital marketing audits.
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