Digital + Content
Digital Considerations for Your 2022 Integrated Marketing Communications Plan
As you gather your team together to brainstorm and hash out the details of your 2022 plan, here are some things for you to consider as you evaluate digital marketing’s role.
Read MoreSEO & PR
Links from media are more valuable than others. 6 factors that affect link authority and how to think about them with your SEO PR efforts.
Read More5 Tips for Getting the Most Out of Your Google Search Ads
Google Ads are a great tool to help your organization grow financially and in brand awareness. Google Search Ads help you reach users who are already searching for terms related to your products, services or offerings. Almost any organization can benefit from this type of advertising, but it is only worthwhile when done right. Here…
Read More6 Tips for Upgrading Your LinkedIn Profile
LinkedIn isn’t just for networking and job searching – it also creates an opportunity to position yourself to your professional network and the public. For thought leaders appearing at events or featured in the media, or anyone looking to impress a client or new colleague, a well-curated LinkedIn profile allows you to put your best…
Read MoreStrengthening Your Email Marketing Strategy
Having a strong email marketing strategy helps you to reach your audiences in a personalized way. With inboxes constantly being filled, how can you ensure your emails are being opened and read? Here are a few tips to keep in mind as you carry out your email marketing strategy. Use your content to educate A…
Read MoreHow To Go Beyond Integrated Digital Marketing
Digital communications have never existed in a silo but the practice of digital marketing has often been treated as one.
Read MoreKey Influencer Marketing Tactics for 2021
In 2020, we saw influencer marketing boom across the digital landscape. And to no surprise by our social media-obsessed culture – it works! So much so that according to BrightLocal Consumer Review, as high as 91% of millennials claim to trust online reviews as much as their friends and family. Executing a successful influencer marketing…
Read More3 Influencer Strategies from a Content Expert
Influencer marketing is a growing industry that has more than doubled from 2019 to 2021 according to Influencer Marketing Hub and is currently on track to be a $15 billion industry by 2022. Influencer marketing is most commonly thought of as paying a celebrity a fixed cost to post about your brand, but there are…
Read MoreSuper Bowl 2021: A Game Unlike Any Other
As we can say about much of the past year’s events, last night’s Super Bowl spectacle was one that will go down in history. From the COVID-19 safety, the ad landscape, inclusion and diversity efforts, to the ways that everyone at home was watching – the biggest night in sports kept us on our toes…
Read MoreDigital Influence in 2021
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