Archive for the ‘Strategic Communications’ Category

Perspective

Boost Your Corporate Reputation to Build a Better Brand: Here Is How

Brand Positioning Evaluation & Consultation, Crisis Communications & Issues Management, Strategic Communications

Whether you operate a large corporation or a single-location store, there’s nothing more important to your organization’s success than managing your business reputation. The quicker you enact a plan to actively develop an appropriate brand image and do the work to protect it, the better off your company will be in the long run.  But […]

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Perspective

Are you an effective communicator? How authentic communication can increase your ROI

Brand Positioning Evaluation & Consultation, Strategic Communications, Tunheim News

Just seven percent of what you communicate to others is interpreted through the words you speak*. The remaining 93 percent is communicated through non-verbal factors. So, that being the case, please, join me in a moment of personal panic, and ask yourself “What have I been ‘saying’ all of these years?”  To get to the […]

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Perspective

Are You Planning 2016 through the Rearview Mirror?

Strategic Communications

Written by Lou Ann Olson, senior consultant Take one look at the emails in my inbox, and you’ll know that Tunheim clients are deep into planning for 2016 communications outreach. Most of the notes start with “Looking ahead to 2016…” and then go on to include references to “big ideas” and “expanding communications channels” — all […]

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Perspective

Black Lives Matter: How the Movement Translates to the Boardroom

Crisis Communications & Issues Management, Management Consulting, Strategic Communications

By Stan Alleyne, senior consultant I bet many folks sighed in relief when the Twin Cities Marathon concluded Sunday without any significant disruption. It was a far cry from the feelings earlier in the week when the St. Paul chapter of Black Lives Matter communicated its intentions to disrupt the marathon in protest of the […]

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Perspective

Slowdown in China? We’re Not Seeing it in Hong Kong

Management Consulting, Strategic Communications

Written by Patrick Milan, creative destruction officer The International Monetary Fund (IMF) predicted this week that the growth of China’s economy will drop below 7 percent this year to 6.8 percent as China’s economy is transforming away from exports and manufacturing to a greater focus on consumption and services. The rub is that many U.S. companies are […]

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Perspective

Communicators: Are You Prepared for Your Next Public Fight?

Crisis Communications & Issues Management, Public Affairs, Strategic Communications

Written by Darin Broton, senior consultant Thomas Jefferson was right — with great risk comes great reward. Nothing is more risky than starting a public fight, even with a government agency, high-profile personality or brand. Whether your organization picks the public fight or finds itself needing to react to a provocation, it is important to […]

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