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Companies continue to look for ways to maximize resources and minimize risk. Schneider Electric’s Cloud Services group provides customers with solutions that monitor real-time conditions, create efficiencies and streamline processes to make smarter business decisions. With increased competition and pressure on businesses to do more with less, it was important for Schneider Electric to raise visibility and credibility with key audiences.
Schneider Electric engaged Tunheim to build a thought leadership program to better position the company’s Weather, Refined Fuels, Oil & Gas and Gas-Insulated Switchgear business units with decision-makers and influencers as an expert in solving business problems.
Strategy
Schneider Electric relies heavily on Tunheim to strengthen its company thought leadership and global marketing efforts across many industries including energy, environment, aviation, transportation, as well as cities and governments through strategic communications.
Tunheim has built a solid company thought leadership platform highlighting company insights and expertise in bylined and feature articles in publications such as Computerworld, Electric Energy T&D, Oil & Gas Monitor, POWERGRID International and Today’s Facility Manager; and commentary in outlets such as Business Insider, Disaster Recovery Journal, MarketWatch, The Guardian and USA Today.
Tunheim has also been successful in positioning Schneider Electric experts in places such as industry trade shows and events, guest blog posts and speaking engagements that reach decision-makers and influencers.
In addition to thought leadership positioning, Tunheim contributes to the overall success of each business unit by developing and executing social media and digital strategies, supporting marketing efforts and providing counsel to leadership.
Results
Tunheim secures more than 100 bylined and feature articles in top media outlets each year for Schneider Electric.
As a result of Tunheim’s knowledge of its business and industries, Schneider Electric personnel have been positioned in the marketplace as thought leaders and are regular contributors at industry events and in key trade, regional and national media outlets.