The “silent giant” of its industry, Dominium is the largest for-profit affordable housing developer in the nation. With more than 28,000 units and a strong growth trajectory, Dominium needed to take responsibility for proactively managing its reputation.

As Dominium continued to grow dramatically, Tunheim conducted a review of Dominium’s reputation with competitor research, as well as interviews with internal and external stakeholders. Using the assessment, Tunheim developed a positioning statement and strategic plan that focused on four key areas – leadership, engagement, internal communications, as well as diversity and inclusion.

To highlight Dominium’s leadership, Tunheim created and manages Dominium’s thought leadership program that highlights the expertise of Dominium staff on wide-ranging topics, from design to historic tax credits. Tunheim also supported placing Dominium’s staff in key trade publications and local, regional and national business media.

Through the creation of “Dominium Gives,” Tunheim led in formalizing Dominium’s philanthropic contributions, highlighting the company’s values by providing strategic guidance on how to make the most impact. Tunheim provided communications support to the media, community members, employees and other key stakeholders to share the mission-driven work of Dominium.

Tunheim developed a proactive media relations effort to build relationships on behalf of Dominium and its spokespeople in local communities across the country. Tunheim created a core news release program to promote Dominium news in specific markets to offer local media touchpoints to their local Dominium offices and properties.


Tunheim continues to partner with Dominium as it continues to rollout new phases of its strategic plan. In addition, Tunheim supported the expansion of the company in Florida, Colorado and Texas, specifically, with employee acquisition and retention, stakeholder engagement and public relations work.