Can You Lead From the Middle?

The polarization of people here and in many other places continues to create dysfunction or paralysis in both policy-making and in market behavior: how we vote, whether we wear masks, whether we will enter retail spaces, gyms or sporting events…the list of politicized choices keeps growing. With hopes that there is a path back to…

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Managing the Stress of Transition

There’s a lot in transition right now: fall to winter, hybrid restrictions to remote everything (again), a Trump administration to a Biden administration, 2020 into 2021. Just to name a few. And transitions can be very stressful, as we process things that are ending (especially things we will miss) and anticipate the unknowns ahead. But…

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The Ways the 2020 Presidential Campaigns Evolved Digital Marketing: Part 2

In my second installment of The Ways the 2020 Presidential Campaigns Evolved Digital Marketing we’ll talk about how video content, emails and texting dominated during this year’s presidential campaigning. If you missed out on part one of the series, click here. Video content finally took center stage Marketers have been screaming about video content for…

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The Ways the 2020 Presidential Campaigns Evolved Digital Marketing: Part 1

A series of coincidences led me — a bright-eyed early 20-something theater major — to work on the Obama 2012 re-election campaign at its Chicago headquarters. My job largely revolved around the creation of website landing pages featured in campaign emails and social media posts. I remember being in awe of the incredible brains of…

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Our Salute to Veterans

This Veteran’s Day, team Tunheim is honoring the people in our lives who have honorable served or are currently serving in our military. Lou Ann Olson salutes her brother, Jon Bravinder, Deputy Wing Chaplin for Seymour Johnson Air Force Base, Goldsboro, NC, and her father, Jon Bravinder, Petroleum Oil & Lubricants Technician in the Air…

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Time for Rally Caps

Often during this extraordinary 2020, I have looked to history for perspective or precedent. As we see projections of surging coronavirus cases and begin accepting the reality of colder temperatures and shorter days for the next new months, I went looking for inspiration. In support of both corporate brands and public policy initiatives, our firm…

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Keep Calm and Carry On

We’ve likely all seen one – or many – of the spin-offs from the British propaganda poster: most recently “Keep Calm and Wash Your Hands.” On this most momentous occasion, election day 2020 in the U.S.A., I feel obligated not only to lift up the original message – but also to share a bit of…

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Will Fact-Based Truth Make a Comeback in 2021?

Arguably one of the most significant casualties over the last four years has been the assault on the essential nature of fact-based truth by those who govern our highest institutions of power. For them, truth is not based in fact; facts are fungible with alternative facts. Hard news is fake – not true – unless…

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Building Bridges

A little more than eight months ago, I wrote my first blog of the “pandemic period.” Innocently, I contemplated whether navigation through COVID-19 might have the potential to reverse some of the polarization that has become so ingrained in our culture. Might having to sacrifice for others’ safety bring us closer together as Americans—a phenomenon…

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Reach Out

“Now if you feel that you can’t go on Because all of your hope is gone. And your life is filled with much confusion Until happiness is just an illusion. And your world around is crumblin’ down: Darling, reach out…reach out for me.”   (Credits to the incomparable Four Tops) I have long subscribed to the…

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